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MKT 448 Enhance teaching / snaptutorial.com

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For more classes visit www.snaptutorial.com MKT 448 Week 1 Defining Process and Value of Digital Analytics Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics. Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics P’s. Define “optimizing”, “predicting”, and “automating” from a digital analytics perspective. – PowerPoint PPT presentation

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Title: MKT 448 Enhance teaching / snaptutorial.com


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MKT 448 Enhance teaching / snaptutorial.com
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MKT 448 Enhance teaching / snaptutorial.com
MKT 448 Week 1 Defining Process and Value of
Digital Analytics   For more classes
visit www.snaptutorial.com   MKT 448 Week 1
Defining Process and Value of Digital
Analytics Write a 1,050- to 1,400-word paper in
which you define the process used to create
marketing and business value using digital
analytics.
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MKT 448 Enhance teaching / snaptutorial.com
MKT 448 Week 2 Building a Marketing Case for Data
Analytics   For more classes visit www.snaptutoria
l.com   MKT 448 Week 2 Building a Marketing Case
for Data Analytics You are the new CMO in charge
of migrating an organization of your choosing
toward a data-driven culture.  You are making a
presentation to your Board of Directors in which
you describe the issues facing marketing
organizations in relation to building a
data-driven culture.
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MKT 448 Enhance teaching / snaptutorial.com
MKT 448 Week 3 Dashboards for Monitoring
Conversions   For more classes visit www.snaptutor
ial.com   MKT 448 Week 3 Dashboards for
Monitoring Conversions Resource Building a
Digital Analytics Organization, Ch. 7 Write a
700- to 1,050-word paper in which you analyze the
use of dashboards to monitor conversion rates.
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MKT 448 Enhance teaching / snaptutorial.com
MKT 448 Week 3 Data Types and Methodologies (5
Pages)   For more classes visit www.snaptutorial.c
om   MKT 448 Week 3 Data Types and Methodologies
(5 Pages)
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MKT 448 Enhance teaching / snaptutorial.com
MKT 448 Week 4 Meaningful Qualitative Digital
Intelligence for Key Performance Indicators   For
more classes visit www.snaptutorial.com   MKT 448
Week 4 Meaningful Qualitative Digital
Intelligence for Key Performance Indicators Write
a 700- to 1,050-word paper in which you describe
methods used to collect and integrate
quantitative and qualitative data that are used
to evaluate customer experience relative to
market growth.
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MKT 448 Enhance teaching / snaptutorial.com
MKT 448 Week 5 Digital Analytics and Predictive
Analyses   For more classes visit www.snaptutorial
.com   MKT 448 Week 5 Digital Analytics and
Predictive Analyses Write a 700- to 1,050-word
paper in which you evaluate how digital analytics
data can be used together with predictive
analyses to plan customer response and
acquisition through the customer life cycle.
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MKT 448 Enhance teaching / snaptutorial.com
MKT 448 Week 5 Signature Assignment Methods of
Targeting and Retargeting   For more classes
visit www.snaptutorial.com   MKT 448 Week 5
Signature Assignment Methods of Targeting and
Retargeting About Your Signature
Assignment Signature/Benchmark Assignments are
designed to align with specific program student
learning outcome(s) in your program. Program
Student Learning Outcomes are broad statements
that describe what students should know and be
able to do upon completion of their degree.
Signature/Benchmark
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MKT 448 Enhance teaching / snaptutorial.com
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