5 Rules/Practices Followed by Top Brands of Personalization Industry

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5 Rules/Practices Followed by Top Brands of
Personalization Industry
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Nobody likes to buy simple, plain, boring and
vague products anymore. Every product now needs
to have that charm and freshness to appeal to
your customers. To get the success in e-business
you need to unlearn the conventional way of
offering products on your store. Because
everybody does business that way today. People
need something different. Product customization
is one such phenomenon in the gifting and
lifestyle industry that is creating a buzz in the
market lately. Big brands have given their
business a leap of massive growth by providing
the customization option for their
products. Considering the studies from Bain, out
of 1,000 online shoppers less than 10 have tried
customization while 25 to 30 are interested to
try customizing the products.
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Now, we dont have the exact idea about the
market size of product customization but imagine
this If out of total online shoe sales, we count
25 of them as customized products then it
aggregates to 2 billion per year. And that is
just the personalized shoe industry! When we
observed big brands like Amazon, Coca-Cola
leveraging the success of customized products, we
gathered the five rules from their methodologies
which helped them gain success. So, if you are
planning to give your customer base the option of
customizing the products, then this blog is just
for you.
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5 Rules/Practices followed by Top Brands of
Customization Industry
Big brands like Nike, Vans, Timberland, The North
Face, etc. have taken product customization to
the next level which has contributed to their
success. These brands are successful product
customization examples. And we tried to
understand how these brands work and offer
customization and we came up with these 5
rules. The rules that might have helped these
brands create a wholesome customer
experience. Rule 1 A Clear Idea About Your
Offerings
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When you are offering customization to your
customers, you are involving them in the process
of creation. This gives the customers a sense of
ownership and they could relate to the products
they purchased on a deeper level. This way you
are creating an experience for them. An
experience which is exclusive to your
products. So, indirectly you will be creating
your brand image with the customization. And to
make it more impactful, you will have to have a
clear idea about your customization offerings.
For example, The North Face, a renowned brand of
activewear and outdoor sports gear, provides
their customer base with many color options for
fleece, taslan, and other customization options
including zippers, zipper pulls, etc. The North
Face offers customization of the details which
adds the stand out feel to the customer
experience.
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Rule 2 Identify How Much Customization You Need
to Offer The companies or brands that provide
product customization have 10-15 core products
and around 100-150 ways to customize the
products. Sooner or later, the customer is going
to get bored with the products. And that wouldnt
be because you offered only 100 ways to customize
the product, but because there werent many
products to choose from. So, while scaling your
customization shop, make sure you are growing not
only in the horizontal direction but in the
vertical direction also. What we are trying to
say is that dont focus only on offering
personalization, but keep an eye out for product
development and adding new ones too. With the
current speed of changing trends, it is necessary
to keep your product list updated and according
to the choice of your customer base.
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Rule 3 Keep the Overall Experience Simple for
Users Simplicity of Approach is always best.
Charlie Chaplinsimple user experience When
dealing with product customization, you will have
to be careful. Make sure you are not overdoing
it. Once you are set with your core products and
the level of customization you are offering, you
need to present it in a very simple and
sophisticated manner. If your e-store is not
aesthetically pleasing, light on the eyes and
easily navigable, then your customers will have a
difficult time on your website. This can and will
create a negative effect on their mind. Hence
creating a negative picture for your brand. So,
make sure you are keeping it real and simple.
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Pro Tip To make your e-store clean and sleek,
keep your word count limited. The more the words,
the more cluttered your store would look.
Instead, go with the emotional short sentences
which are more powerful and skimmable. You can
always go with impactful pictures because, at the
end of the day, pictures are more powerful than
words Rule 4 Make People Share Their
Creationsshare experience Over 1 billion people
use Instagram on a monthly basis. Among these
billion people, over 500 million people are
active daily on Instagram. Those are some pretty
big numbers, dont you think? Well, people are
obsessed with these platforms. They have to see
or use them at least once a day. They just want
to go online and post some pictures and tell the
world their story.
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A story of how they bought this amazing t-shirt
from your e-store and how they managed to make it
more awesome by adding their personal taste to
it. So, what do you do? You just make sure that
your product design tool or your e-store provides
the customers with a feature to share their
creation. It works for both parties. They get to
show their creativity to their people and your
brand gets word-of-mouth marketing. Pro Tip
Make sure you have a presence on such social
media platforms. Dont have to be active there
all the time, but your customers would sure like
to see that you are up-to-date with all the
trends. And that you are a progressive
company Rule 5 Make the Customer Experience a
Priority
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Last rule make sure your website along with your
product designer tool creates a full-rounded
experience for your visitors. Make it a priority.
And we are not talking just about UX/UI of your
website. We are talking about customer experience
which includes every interaction a customer has
with your organization. According to a study done
by Forrester, CX leaders enjoys a 5 percentage
point advantage over CX laggards. Conclusion Th
ese 5 rules are not a sure shot recipe for the
success but applying these rules to your e-store
will definitely be the start towards a
flourishing future.Trying to set up a product
customization e-store? We can help you build one
in no time! Get in touch today!
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