Who in your organisation can use Mystery Shopping reports

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Who in your organisation can use Mystery Shopping
reports?
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• A common myth surrounding Mystery Shopping is
  that it is only useful for some industries like
  Retail, FB, Banking, etc. and can be used only
  to keep an eye on Customer Service standards. But
  the real impact of Mystery Shopping can be much
  more diverse and far-reaching.
• So, who in your organisation can use Mystery
  Shopping and to what end?
• 1) Brand and Marketing Managers Mystery Shopping
  reports give an immediate insight into in-store
  experiences and how it can potentially shapes
  loyalty and word-of-mouth. Staying connected to
  these experiences can shape marketing
  communication to publicize unique and yet,
  authentic experiences.

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• 2) Corporate Communications and Public Relations
  Managers
• Your Corporate Communications and Public
  Relations team is an expert in identifying
  potential reputation and/or integrity issues.
   deep insight into front line experiences can
  help your Public Relations team identify
  potential PR crises and resolve them before they
  happen or worse, go viral on social media.
• 3) Dealer Network Managers
• If you are a channel run business, for instance a
  technology or automotive brand that sells through
  a complex network of exclusive as well as
  multi-brand and dealer led outlets, Mystery
  Shopping can help ensure not only that your
  Customers get consistent brand experience
  throughout your retail network but also, your
  Dealers loyalty to your brand.
• 4) Human Resource and Talent Development Team
• From rewarding great employees to identifying
  training needs, one of Mystery Shoppings most
  deep impacts comes from your HR and Talent
  Development Teams.

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• 5) Customer Service Stakeholders
• Saying that Customer Service has truly gone
  virtual is an understatement, especially with
  e-commerce, multichannel banking, online
  healthcare, and the app-led service economy. New
  age Mystery Shopping programmes take an in-depth
  view of all touch points to ensure that Customer
  Experience is consistent from pre- to
  post-purchase phases.
• Few Market Research programs have such a
  far-reaching impact on organisations. This
  highlights the return on investment of Mystery
  Shopping programs. Lets talk about how Mystery
  Shopping can solve your Brands pain-points or
  prevent them before they happen.

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• Thank You!!