Which Google Adwords Analytics report would you expect every morning during the campaign status review meetings

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Search Engine and Email Marketinginfo_at_answershe
ets.in91 95030-94040
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• Search Engine and Email Marketing
• You have been hired to drive the online marketing
  program for an innovative Ecommerce start-up
  dealing with Baby Healthcare Products (NEO).
  This start-up has been funded by Ecommerce
  industry experts having a great track-record of
  delivering profitable ventures. Please layout the
  digital marketing road-map for NEO for a
  successful market entry in India. (10 Marks)
• 2. Assuming that you have managed to create a
  reasonable traction for NEO (Q1) and the
  management team wants you to aggressively target
  the top 4 metro cities (Delhi, Mumbai, Kolkata
  and Chennai) (10 Marks).

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• 3. The ongoing Google Adwords campaign now needs
  a shift in direction. What will be the strategy
  for the new METRO ADWORD CAMPAIGN for NEO? (10
  Marks)
• 4. Its time for the reality check for the
  marketing program undertaken by your team. The
  management team at NEO is specifically looking to
  get a comparative analysis of the 4 metros that
  had been targeted as part of the METRO ADWORD
  CAMPAIGN.
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• a) What are the top 4 metrics that you will
  utilize to deliver your report / dashboard?(5
  Marks)
• b) Which Google Adwords / Analytics report would
  you expect every morning during the campaign
  status review meetings? (5 Marks)

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