Do you know the new update from google adwords of campaign level audience save your lots of time

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The new feature launched by Google AdWords will
save your time and effort to target the audience
at a campaign level. Finally, Google AdWords
comes with a feature of adding a list of the
audience to a specified campaign level by the
advertisers.
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Prior from this features, it was a lengthy
process. First of all, audiences were needed to
be added to every ad group of the campaign. This
not only takes the lots of times but also
difficult to manage audience bid adjustments at
that level. It is announced by Google that
campaign level audience list will be available to
all AdWords accounts. Furthermore, it also allows
you to set remarketing lists to search ads (RLSA)
along with customer match at the ad group
level. So, these are the basic benefits of the
campaign level audience. ? Time saving ? Easy
reaching and tracking the most valuable
customers ? Easy to manage the audiences lists at
scale ? Easy to measure and change the bid
adjustments ? Optimize the bid adjustments
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Looking at these numbers of benefits, most of the
advertisers have already started to use the
campaign-level search audience.
Prior from Beginning with Campaign-Level The
below mentioned campaign types have the
remarketing lists of the search ads. ? Search
Network Only All features ? Search Network Only
Dynamic Search Ads The membership limit list
of above is capped at 540 days.
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How to start with Campaign-Level? Apply the
remarketing lists for bidding and targeting
either to any ad group or any campaign. It is
not good to apply to both at the same time for a
given campaign. Lets understand this with a
simple example. You want to use the remarketing
lists for the entire campaign, which you have
already added to a set of ad groups. Before doing
so, you need to remove the remarketing lists from
that ad groups firstly within the campaign.
Afterwards, proceed with applying them at the
campaign level. Similarly, you want to use the
remarketing lists for targeting some ad group
within the campaign only. For this, you need to
add the lists again to each ad group in that
campaign. Just take care to follow the order when
switching to another ad group. However, there is
no restriction on switching the levels.
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Instruction to Set Campaign-Level In the first
place, tag the site for remarketing. Now, visit
the Audiences section of the Shared Library.
You can see the All Visitors list, which was
created automatically at the time of adding the
tag. Furthermore, add this list to your
campaigns. It will appear on the Audience tab
under main Campaign tab. After getting
completed this, follow the below steps to start
using the remarketing lists for you campaign ?
Create a new Search Network only campaign, or
select an existing search campaign or ad
group. ? Click the Audiences tab, next to the
Keywords tab.
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Pvt. Ltd. A 709, Sushant Lok Phase 1 Gurgaon ,
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? Click Targeting. ? Under Add to select
Campaign or Ad group, depending on which levels
you wants to add your targeting. ? Click the Add
campaign targeting or Add ad group targeting
drop-down menu and select Interests
remarketing. ? Click the Select categories
drop-down menu and select Remarketing lists.
Youll find the All visitors list and any
other eligible lists youve created for your
different groups of site visitors. ? Click the
double arrows next to each remarketing list you
want to add. Your audiences will appear in the
Selected audiences column.
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How to Confirm Your Target Settings? There are
two targeting settings available Bid only
(Most common for Search campaigns) ? Your ads
will continue to show to people on your
remarketing listand people not on your
remarketing list. ? Youll be able to set
different bids for the members of the remarketing
lists. Target and "bid ? Youll only show ads
to members of the remarketing lists. ? Your ads
wont show to people outside of the remarketing
lists, even if they match your other
targeting. ? You can still set different bids
for members of the remarketing lists. Hope, this
information helps you to better understand about
the new Google AdWords updates of creating the
audience list at campaign level.
Pure Design Solution A unit of PDS Enterprise
Pvt. Ltd. A 709, Sushant Lok Phase 1 Gurgaon ,
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For more information please visit _at_
www.puredesignsolution.com
Pure Design Solution A unit of PDS Enterprise
Pvt. Ltd. A 709, Sushant Lok Phase 1 Gurgaon ,
Haryana