Marketing Research Planning for Decision Making in Business

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PLANNING MARKET RESEARCH
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Information to assist the decision of opening a
new pizza restaurant branch
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Contd.

• External information
• External information

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External information

• Printed materials
• Broadcasted sources

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Contd.

• Print materials
• Books
• Reports
• Newsletters
• Trade journals

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Contd.

• Broadcasted sources
• Television
• Radio
• Online sources
• CD-ROM sources

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Contd.
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Internal information

• Financial reports
• Income statements
• Trial balances

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Contd.
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Methods of primary research
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Contd.

• face to face interviews
• electronic surveys
• telephonic surveys

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Contd.
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Contd.
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Contd.
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References

• Baltzan, P. and Phillips, A., (2016). Business
  driven information systems. New York McGraw Hill
  Education. pp. 39-64.
• Bell, P., Gales, M.J., Hain, T., Kilgour, J.,
  Lanchantin, P., Liu, X., McParland, A., Renals,
  S., Saz, O., Wester, M. and Woodland, P.C.,
  (2015), December. The MGB Challenge Evaluating
  multi-genre broadcast media recognition.
  In Automatic Speech Recognition and Understanding
  (ASRU), 2015 IEEE Workshop on (pp. 687-693).
  IEEE.
• Bernardi, C. and Stark, A.W., (2016).
  Environmental, social and governance disclosure,
  integrated reporting, and the accuracy of analyst
  forecasts. The British Accounting Review.
  pp.374-897.
• Dayde, C., Couture, S. and Martin-Clouaire, R.,
  (2016). Elicitation of farmers information
  sources and use in operational decision making.
  pp. 342-378.
• Francis, B., Hasan, I., Park, J.C. and Wu, Q.,
  (2015). Gender differences in financial reporting
  decision making Evidence from accounting
  conservatism. Contemporary Accounting
  Research, 32(3), pp.1285-1318.
• NITA, A.M. and Solomon, I.G., (2015). The role of
  intuition and decision making in Public
  Administration. Juridical Current, 18(2). pp.
  67-69.

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