Avoid these Black Hat SEO Practices that are affecting your Website Credibility - PowerPoint PPT Presentation

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Avoid these Black Hat SEO Practices that are affecting your Website Credibility

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Negative SEO is a pretty dark business and what make this business even darker is people who use Black hat SEO practices. In order to successfully run your website for a longer time span, it is essential to use the techniques and practices that are ethical and comply with Google SEO standards. If you are serious about building your brand image in the market and maintain your website integrity! Call us@ 1300-719-551 – PowerPoint PPT presentation

Number of Views:55
Updated: 29 September 2018
Slides: 11
Provided by: reputationcircle
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Title: Avoid these Black Hat SEO Practices that are affecting your Website Credibility


1
Avoid these Black Hat SEO Practices that are
Affecting your Website Credibility
2
Black hat SEO
  • Amongst many other goals, one key objective of
    every business is to appear high in search engine
    result pages. However, there is a good and a bad
    way of optimising for search engine.
  • The positive approach is white hat SEO which
    uses Google approved techniques to improve search
    engine rankings and increase website traffic.
  • Then there is the negative approach which is
    referred to as black hat SEO. Black hat SEO
    practitioners do not follow definitive SEO
    guidelines and mainly aim to impress SEO robots
    rather than provide meaningful content to their
    audiences.

3
  • Google has set some rules and policies that help
    users to derive a quality search experience.
    Violating these policies and going against Google
    is not the step you want to take. And if you do
    so, your website may get hit with a Google
    penalty that can cost you not just money but
    sales and integrity.
  • If you are serious about building your brand
    image in the market and maintain your website
    integrity, these are the practices you must avoid.

4
LINK BUYING
  • Link building can have a positive impact on your
    page rank and where your website shows up in
    search results. But make sure the links you buy
    do not contain any threats.
  • Because if the source of the link you use to
    direct audience to your website is shady or
    irrelevant to your site, it could leave a bad
    impact on your overall page rank and lower your
    credibility.

5
INVISIBLE TEXT
  • There are different ways that SEO black hat
    masters use to engage in this practice setting
    font size to zero, making the text white on a
    white background, locating text behind an image,
    using CSS to make the text appear off-screen.
  • However, no matter which method you use, search
    engines can view hidden text unlike readers. This
    will eventually get your website penalised and
    banned by Google.

6
CLOAKING
  • With this strategy, unethical SEO professionals
    code their web pages to show keyword-rich content
    to search engine crawlers and a more readable,
    user-friendly part of the content to readers.
  • Google see this as a violation because it does
    not provide value to users and delivers
    experiences that they might not be looking for.

7
KEYWORD STUFFING
  • Keywords came into existence to help marketers by
    ranking their pages on search engines.
  • The over-use of keywords in meta tags, blogs and
    page content can be annoying.
  • More importantly, it appears robotic and you
    could be penalised for trying to trick search
    engines with too many keywords.

8
FINAL THOUGHT
  • Negative SEO is a pretty dark business and what
    makes this business even darker is people who use
    Black hat SEO practices. In order to successfully
    run your website for a longer time span, it is
    essential to use the techniques and practices
    that are ethical and comply with Google SEO
    standards.
  • Always remember, you reap what you sow. So, play
    by the rules, develop good content and reap the
    long-term benefits of wearing a white hat.

9
  • Moreover, safeguard your website by availing
    personal reputation management services from best
    internet reputation companies in Australia.
  • By hiring a reliable and experienced internet
    reputation management company, you can learn
    about positive and approved SEO practices and
    improve your search engine ranking as well as
    online reputation in the long run.

10
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