Black Hat Seo Techniques You Need To Avoid

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Black Hat SEO Techniques You
Need to Avoid
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Introduction
With so many businesses and websites similar to
yours on the internet, youll need the help of
Search Engine Optimisation (SEO) to ensure that
yours gets to the top of search results. Knowing
this, there are two kinds of commonly-known SEO
techniques that specialists practice the White
Hat and the Black Hat. White Hat SEO refers to
techniques that follow the terms and conditions
set by major search engines. In other words,
theyre known as the legitimate way to handle
SEO.
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Black Hat SEO, on the other hand, are looked down
on due to them violating terms of service and are
seen as a dishonest way of ranking. While it can
still boost your websites ranking to an extent,
getting caught practicing these techniques will
cause you to get penalised or even banned from
the search engine itself. Avoiding Black Hat SEO
practices is something that you have to do if you
want to have a successful business website. This
article provides you with a few Black Hat SEO
techniques to avoid along with some White Hat
alternatives that you can practice instead.
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• Here, I am going to share black SEO techniques
  you need to avoid and their white hat
  alternatives.
• Keyword stuffing
• Buying links
• Internal link stuffing
• Duplicate content
• Hidden text

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1. Keyword stuffing
Keywords are essential items that, when
implemented correctly to your content, will help
your website rank in SERPs. A higher ranking in
SERPs will always lead to more traffic and
possibly conversions. This often leads to some
websites publishing content that are stuffed with
keywords. Keyword stuffing is the practice of
repeating your focus keyword, or another
variation of it, as much as possible throughout
the pages contents.
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Also known as spamdexing, this method would no
doubt make your content seem incomprehensible,
inconvenient and downright irritating.It will
also harm your SEO campaign once Google and your
users catch on to what youre trying to do.
Despite this, some websites practice this method
in a misguided attempt to rank higher. Alternativ
e Focus on high-quality content with
naturally-implemented keywords that fit your
pages messages well. Google ranks pages based on
the quality of their content, not by the amount
of times you repeat a keyword.
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2. Buying links
Inbound links are one of the best ways to improve
traffic to your website. Its also a good method
of boosting your Google rank. Also called
backlinks, inbound links are an off-site SEO
element and are done by having another website
link some of their content to yours. This might
make you think that buying links is an easy way
to get that sweet boost for your website.
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Although link-buying is an easy way to increase
backlinks, doing this goes against Googles
guidelines. If you get caught by Google, or if
one of the link farms you bought a backlink from
is considered suspicious, it will hurt your SEO
efforts. Alternative Start link-earning efforts
that will generate natural backlinks. One of the
easiest ways to get other businesses to link your
pages is to create high-quality content, often in
the form of blog articles. The content should be
aimed towards your target audience or to
businesses with a similar industry to yours. If
your content is good enough, then other
businesses will most likely start linking to it.
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3. Internal link stuffing
Internal linking is the practice of linking
another page in your website to one of your
pages contents. This practice provides benefits
for your website namely -gt A boost in page
views. Content provided through internal linking,
if relevant, will push your users to read more
articles. -gt Increases the time users spend on
your website. Similar to the first benefit,
relevant links will increase the time your users
spend reading and browsing on your website.
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-gt Helps with crawling and indexing. A strong
internal architecture via internal links will
help bots browse through your web pages that
arent normally visited by users. -gt Spreads link
juice. Link juice measures how much power a
backlink passes onto another site. -gt Improves
PageRank. PageRank is an algorithm used by Google
to rank pages in their SERPs. It works by
determining the quality and number of links to a
page. Alternative Keep internal links relevant,
but minimal. Two to three internal links is
enough within a single page. Google prefers
naturally-occuring links that lead to your
website.
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4. Duplicating content
In the world of online marketing, content is
king. Content is important if you want your
websites ranking to get boosted to the top of
SERPs. Since all the information within this
industry is already widely known and available
for every business and specialist practicing it,
it might be difficult to come up with original
content that no one has discussed before. Knowing
this, black hat SEO specialists take content from
another site, or from their own, and make a few,
very minor tweaks to it in an attempt to pass it
off as new.
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Although it may be easy to hide, there are a set
of disadvantages that this technique might bring
to your table. When users start noticing that
your content is an exact copy of other web
content within the same search result, this leads
to poor user experience. Moreover, Google
penalises duplicate content, possibly leading to
your website being removed from
SERPs. Alternative Monitor updates and all the
latest news within your industry and publish
content based on those. It might also be worth
creating content focused on incoming holidays or
important events. You can also publish articles
that are specifically-tailored to your target
audience.
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5. Hidden text
As mentioned before, using keywords is a good way
to increase page rankings. But incessantly
repeating keywords throughout a pages content
can make it really hard and annoying for the
reader to understand. To get around this issue,
black hat SEO specialists hide keywords all
throughout the webpage. In a way, this can be
considered a form of keyword stuffing. The only
difference is that the repeated keywords are
hidden from the users view by setting its font
colour the same as the background colour.
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This might fool users, but Google bots arent so
easy to dupe. Doing this will penalise your
website and will only help you achieve the
opposite of what youre aiming for. Alternative
Fortunately, not all hidden texts are considered
deceptive, according to Google. Sometimes, search
engines have trouble accessing certain web
content like images and videos. Adding
descriptive texts to these elements will help
improve your websites accessibility, thus
improving UX. Transcripts for videos can also be
helpful for users with a slower-than-average
internet speed.
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