How to Earn Money from Ads When Most Visitors Use Ad Blockers

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How to Earn Money from Ads When Most Visitors
Use Ad Blockers
The real dilemma is to maintain the revenue
generated through advertising while respecting
the users wishes. said Shailesh Shukla, VP of
Products and Strategy at Instart Logic,
California, US. What is ad blocking? Ad
blockers block pop-ups, banners, and prestitial
ads and thereby hurt the site revenue which
discourages publishers to create freely
accessible content. The main purpose of ad
blocking technologies is to interrupt online ads
on desktop and phone apps from being displayed.
Adblock options range from browser add-ons to
various applications. The technologies behind
adblock efficiently make users unreachable to
online advertisers, so they do not receive any
pop-ups banners large sticky and prestitial
ads online video re-targeting etc. Ad blocking
software doesnt block anything by default and it
can target not only display online ads but kind
of video and native ads too. The vast issue
surrounding ad blocking is not of necessity how
it affects small businesses or even consumers,
but how it affects publishers and therefore,
access to the web. Online advertisers are
anxious to find an ad blocking solution that
reduces adblock impacts on marketing, as well as
ad Publishers seeks crushing them with any
possible solution. Advertisers only pay for
online advertisements that have been served.
Publishers dont get paid for the advertisements
until they appear on desktop or mobile device.
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Adblockers are needed to be squashed. There are
few tactics to earn money when most visitors use
adblockers. All of them are quite simple 1.
Tactic1 Use of Adblock walls It amenities for
hiding your website contents or minimizing
functions or services and demanding from
visitors to first disable the ad blocker in their
browsers. A stronger step some publishers are
taking is to set up ad block walls. It is a
defensive measure that leaves publishers counting
their losses. They are used for hiding your
website contents and minimizing functions by
demanding from visitors to first disable the ad
blocker in their browsers. Adblock wall bars
adblock users until they disable ad blocker on
the website. These walls notify users that
unless they do whitelist the site, they wont be
able to access any of its content. Adblock
appears asking the user to turn off the ad
blocker or white list the visited website if the
user is using ad blocking software. Then that
website shows a little box saying the users that
the ad revenue supports the website whenever the
user view it and has ad blocking software enabled
in the browser. According to Page Fair 2017
Report, 90 of adblock users surveyed have
encountered an adblock wall.74 of adblock users
say that they leave websites when they encounter
such an Adblock wall. This makes Adblock walls
ineffective at motivating most adblock users
to disable adblock software, even temporarily. It
proved ineffective at ceasing adblock usage.
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• Tactic2 Use of Adzsafe
• Adzsafe is the latest attempt to bypass adblock
  and its damaging. Adzsafe has proved itself as
  the only effective and reliable ad blocking
  solution
• when it is compared with current ad blocking
  solutions and methods. It completely and fully
  blocks adblock software from operating in the
  browser. It allows online ads to be loaded and
  viewed, regardless if the ad blocker is present
  on users browser or not. It does so without
  asking ad publishers to
• replace their online ad providers with a
  different one, like other ad blocking solutions
  require.
• It has Free Internet Protection tools that
  successfully avoid from being detected by ad
  blocker, and instantly stop adblock. It is
  praised for its ability
• to subside ad blocker completely, and for not
  requiring online ad publishers to change their
  ad providers.
• Tactic3 Use AdRecover
• It helps to measure and monetize ad impressions
  being lost to ad blocking. It
• helps to display fast-loading UX-compliant ads to
  your website's adblock user traffic. It provides
  high UX standards in order to ensure that the ads
  are visitor-friendly and not obtrusive in
  anyway.
• It works by reviewing the website for possible
  conflicts by its compliance
• team and then the feedback is passed to the
  operations team to set up ad units. It uses A/B
  testing technique for testing ad layouts which is
  done across devices and ad unit set up on web
  pages.
• Hence, publishers ensure the perfect blend of UX
  and ad monetization for every Adblock user.

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AdRecover provides publishers with multiple
approved demand partners. Hence, publishers are
having several ad networks compete for their
adblocked inventory. It amenities also for
advertisers to show permission enabled
non-intrusive ads. Millennial seek out new brands
and support the brands that they use. They are
brand conscious and they have high purchasing
power. This makes them ideal for re-targeting and
brand-driven conversion campaigns.