Mobile Marketing - Mobile Transit Domination - Transit Advertising

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Mobile Marketing - Mobile Transit Domination -
Transit Advertising
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• Wikipedia reports over 1.5 million people ride
  Bostons MBTA transit system each weekday. Boston
  is one of the five largest transit systems in the
  country. The other cities being Philadelphia,
  Chicago, New York and Washington, DC. Copley
  Advertising has announced a new mobile marketing
  transit advertising program that allows clients
  to geofence any one, or part, of the top five
  transit systems in the country.
• Transit advertising has always been one of our
  targets. The same advertising model has been in
  use for 100 years. We thought it was time for a
  major shift and a better way to serve the users
  of the systems. Stated John Flynn, CEO of Copley
  Advertising.

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• Copley Advertising begins geofencing the
  platforms at 7 a.m. and ends at 10 a.m. Then, for
  the afternoon rush, we will geofence the
  platforms from 4 p.m. to 7 p.m. We tag
  smartphones at their location and place ads on
  tagged smartphones. Once the tagged user sees the
  video ad, their ID is placed in an impression
  folder. If they engage with the ad, their ID will
  be placed in a retargeting folder.
• When there is a critical mass of retargeting IDs,
  Copley Advertising will begin a retargeting
  program. The click rate for our retargeting
  program is 2X to 16X.

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• The IDs from the impressions can be loaded week
  to week as the new IDs come in. Past tracking has
  shown a 20 increase in click rate compared to
  regular campaigns.
• The client can buy multiple cities, one market,
  or chose locations in one of the systems. This
  gives the client the freedom to drill down to the
  geotarget. The client can select an area during
  the a.m. rush where the demo lives, as well as
  the platform where they work in the afternoon.

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• While waiting for the train everyone is on their
  phone. The creative at each station is old,
  outdated and dirty. Out-of-home sellers are
  resorting to selling geofencing with their
  products because they are out of touch with the
  demo.
• Beware! There is a big difference between buying
  a diamond from a jewelry store and getting a deal
  at a supermarket.

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• The Copley Advertising Mobile Transit Domination
  program is ground breaking as it brings together
  all our capabilities, giving clients the ability
  to reach the top five transit systems at a
  fraction of the cost of other advertising
  programs. Or you can just buy a billboard. When
  someone gets off their phone, they might look up.

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Contact Us

• Copley Advertising Geofencing mobile advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com