Digital marketing courses with 100% placement | SEO, SMO, SMM…etc in pune |optimize infotech - PowerPoint PPT Presentation

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Digital marketing courses with 100% placement | SEO, SMO, SMM…etc in pune |optimize infotech


Digital marketing agencies in pune, India. Best recommended company of experts in digital marketing services such as website designing, hosting, social media, SEO, SEM, content writing, video editing, mobile apps. – PowerPoint PPT presentation

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Title: Digital marketing courses with 100% placement | SEO, SMO, SMM…etc in pune |optimize infotech

Welcome to Optimized Infotech
  • Created By ,
  • Abhishek Bajpai

What is Web development ?
  • Web development broadly refers to the tasks
    associated with developing websites for hosting
    with intranet or internet.
  • The web development process includes web design ,
    web content development, client-side/server-side
    scripting and network security configuration,
    among other tasks.

What is SEO?
  • SEO stands for Search Engine Optimization, which
    is the practice of increasing the quantity and qua
    lity of traffic to your website through organic
    search engine results. The Main meaning of SEO.
  • Quality of traffic. You can attract all the
    visitors in the world, but if they're coming to
    your site because Google tells them you're a
    resource for Apple computers when really you're a
    farmer selling apples, that is not quality
    traffic. Instead you want to attract visitors who
    are genuinely interested in products that you
  • Quantity of traffic. Once you have the right
    people clicking through from those search engine
    results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant
    portion of many SERPs. Organic traffic is any
    traffic that you don't have to pay for.

Setting up Morph
Try it yourself with these two simple planets
Duplicate this slide Right-click the slide
thumbnail and select Duplicate Slide.
In the second of these two identical slides,
change the shapes on the right in some way (move,
resize, change color), then go to Transitions gt
Return to the first of the two slides and press
Slide Show button and then select Play to see
your circle morph!
Hint Effect Options gives you even more options
for Morph.
What is SMO ?
  • Social media optimization (SMO) is the process of
    increasing the awareness of a product, brand or
    event by using a number of social media outlets
    and communities to generate viral publicity.
  • Social media optimization (SMO) is the use of a
    number of outlets and communities to generate
    publicity to increase the awareness of a product,
    service brand or event.Common examples of social
    media engagement are "liking and commenting on
    posts, sharing and promoting content"

Social media optimization
What is PPC ?
PPC stands for pay-per-click, a model of internet
marketing in which advertisers pay a fee each
time one of their ads is clicked. Essentially,
it's a way of buying visits to your site, rather
than attempting to earn those visits
organically. Search engine advertising is one of
the most popular forms of PPC. Search engine
advertising is one of the most popular forms of
PPC. It allows advertisers to bid for ad
placement in a search engine's sponsored links
when someone searches on a keyword that is
related to their business offering. For example,
if we bid on the keyword PPC software, our ad
might show up in the very top spot on the Google
results page.
(No Transcript)
What is ORM ?
Object-relational mapping (ORM) is a mechanism
that makes it possible to address, access and
manipulate objects without having to consider how
those objects relate to their data sources. ORM
lets programmers maintain a consistent view of
objects over time, even as the sources that
deliver them, the sinks that receive them and the
applications that access them change.
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