6 Latest Google Ads (AdWords) Updates for You

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6 Latest Google Ads (AdWords) Updates for You

• By DSIM

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1) Google AdWords Becomes Google Ads

• Google AdWords has become Google Ads and the
  reasons appear interesting.
• small businesses can now advertise across
  all PPC channels.
• Google also brought Smart Campaigns for small
  business that enables them to easily target
  visitors who are ready to make a call or visit
  the store.
• Enterprises can now use advanced forecasting and
  intelligence technologies.

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2) Google Sheets Integration- Know the add-ons to
create detailed reports

• When it comes to paid search, report formation
  becomes essential.
• Google has come up with Google Sheets
  Integration.
• You can integrate Google Docs and Google Sheets
  and create the report in a few minutes.

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3) Google Brings Responsive Search Ads

• Google rolled out a new ad product which utilizes
  machine learning to acclimatize to queries of
  users.
• Advertisers can now add up to 15 headlines and 4
  description lines in responsive search ads.
• After that Google checks the performance of ad
  creative by testing the different combinations of
  headlines and descriptions.

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4) Google Adds Notes to Key Account Changes

• Google added a new feature Notes in Google
  AdWords. Its officially known as Google Keep.
• With Notes, users can add written text to give
  context show changes in the performance of your
  account.
• This is not only important for you but also
  informs other users and this also helps when you
  may forget the actions taken.
• If youre a professional marketer and managing
  accounts for your AdWords clients, this helps
  them to remember the changes made and meaning
  behind them.

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5) Google Adds New Feature to AdWords Editor
Version 12.3

• Google AdWords Editor, an essential free tool to
  manage AdWords accounts.
• The application allows you to make account
  changes without opening a browser.
• The tool offers you two amazing features
• Offline editing
• You can make changes offline and see them acting
  once you connect to the internet.
• This means you can do your editing process
  anywhere without needing the internet use.

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• Bulk editing tools
• Bulk editing tools are useful for advertisers
  having multiple accounts.
• You can make changes to all accounts in one go by
  replacing ad copy or adding some
  negative keywords.

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6) Google Adds People Also Search For Box to
Paid Search Results

• The new feature is called People Also Search
  For box updated for organic search in last
  February, now available in paid search results.
• This has been a rare paid search listing case
  taking a feature that available only to organic
  search.
• This will help in doing proper keyword research 

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About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It also
  offers the best Digital Marketing course in
  Bangalore. 
• DSIM blog has been brought under the same. Its
  an effort to give readers the most up-to-date,
  reliable information, so that they can step up
  their marketing strategies.