Discuss consumer purchase decision process giving one real time example

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 Customer Relationship Managementinfo_at_answersh
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•  Customer Relationship Management
•  
• Q1.Define customer relationship management what
  are the different factors that influence buying
  behaviour?
• Q2. Discuss consumer purchase decision process
  giving one real time example
• Q3. State the importance of customer relationship
  building. State the different levels of
  relationship marketing tools used to develop
  strong customer bondage
• Q4. What do you mean by customer interaction
  management? Discuss the routes factors
  influencing CIM

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• Q5. What do you mean by a loyal customer
  discuss loyal customer ladder?
• Q6. Please write a short note on Customer Life
  Cycle.
• Q7. Please write a short note on Disadvantages of
  CRM with Indian context.
• Q8. Explain the two dimensions to CRM Customer
  facing and Company facing

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