Important Google Updates You Need to Know in 2018

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Important Google Updates You Need to Know in 2018

• Google is on a road rolling spree with major
  changes to its search
• algorithm, all in first 50 days of 2018. No
  wonder businesses and
• marketers are experiencing its effect in their
  search ranking position.

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Major Change in Google Algorithm

• Google removes View Image From Search
  Results
• As part of their settlement with Getty Images,
  Google has removed
• View Image button that appeared when you
  clicked on a picture. This
• button was extremely useful for users searching
  pictures for their own.
• The change is essentially meant to protect the
  publishers as now users
• need to visit the publishers website before
  downloading any copyright
• material.  It will stop content thieves to steal
  images/content from any
• web page. Indirectly Google is pointing out the
  importance of
• generating original content. Think of it
  and choose unique, useful and
• thoughtful content for your brand.

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• 1. Relevance is the Key to Marketing
• If you want your brand to remain relevant,
  you have to make your marketing relevant to an
  increasingly fractured audiencebut one with high
  expectations, a source from Think with Google.
  Its important for advertisers to know what their
  audience is looking for and in what context.
  Understanding the audience should be at the heart
  of all your online activity. The more relevant
  content you make the higher weight age you will
  receive from Google.
• 2. Mobile Marketing
• Google recently shared the results of their
  research with BCG on the search landscape of B2B
  companies. One key finding is the influence of
  mobile experience in driving traffic for B2B
  companies. On an average of 40 of revenue in
  leading B2B organizations will be influenced
  through mobile. So, make your website and search
  criteria more mobile responsive. Use
  mobile-specific keywords.

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• 3. Page Speed
• In the previous month, Google announced the Page
  Speed Update, a new ranking algorithm
  designed to lower the ranking of
  mobile pages that are really slow. Optimise your
  website load
• time in respect of mobile searches to maintain
  your search ranking.
• 4. AI
• Google has now built an intelligent system i.e.
  better than humans does. As Google continues
  to embrace AI and incorporate more of it into
  their search algorithms, we can expect search
  results will be more predictable.

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