Marketing Automation Software Market - Popular Trends & Technological advancements to Watch Out for Near Future 2023

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Global Marketing Automation Software Market to
Witness 8.5 CAGR During 2017 2023
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Global Marketing Automation Software Market
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arketing-automation-software-market
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Global Marketing Automation Software Market
Global Marketing Automation Software Market worth
3,943.2 million in 2016
The study reveals that the global marketing
automation software market is likely to grow from
3,943.2 million in 2016 to 6,929.7 million by
2023, on account of growing demand for greater
digital customer experience, and automated
customer retention.
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Global Marketing Automation Software Market
Insights on market segments
As per findings of the research, e-mail marketing
segment has been the leading contributor to the
global marketing automation software market
however, demand for marketing automation software
from technology industry is expected to grow at
the fastest pace during the forecast period.
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Global Marketing Automation Software Market
North America stands as the largest marketing
automation software market
Geographically, North America has been the
largest market for marketing automation software,
across the globe, while Asia-Pacific is expected
to grow at the fastest rate during the forecast
period.
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Global Marketing Automation Software Market
Growing need for personalized mails and enhanced
digital customer experience to elevate Global
Marketing Automation Software Market growth
Factors driving the global marketing automation
software market include growing demand for
digital experience for customers, adoption of
customer scoring system, and increased need of
personalized automated e-mails. Globally, with
rapidly increasing digital environment, personal
attention towards customers matters the most to
the businesses. Marketing automation helps in
reaching out to the customers, digitally, by
monitoring users choice of products through the
data collected from the automation software. It
further helps in predicting the potential
customers for additional sales. Some of the major
trends observed in the global marketing
automation software market are dynamic campaign
management and integrated content marketing.
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Global Marketing Automation Software Market
Marketing automation help the marketers in
designing the campaigns without any technical or
programming expertise, with a single drop and
drag interface. While many platforms have
difficulties in changing live and real-time
campaigns, the tools provided by the marketing
automation software allow changes and updates in
such campaigns easily, without creating a new
campaign. With large variety of content and wide
range of communication channels, having an
integrated content marketing approach is helping
out sales and marketing teams to achieve their
business goals. Integrated content marketing
enables marketers by ensuring consistent
messaging, which is one of the keys to generate
and enhance brand awareness and generate higher
demand. In simple terms, integrated content
marketing approach delivers the right message to
the right audience, through the right channel and
at the right time.
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Global Marketing Automation Software Market
Further, emergence of account based marketing is
also a trend being observed in the global
marketing automation software market. ABM
platforms are capable of being integrated with a
CRM or marketing automation tool, and enable
marketers to run campaigns targeting accounts
while delivering a higher return on investment
(ROI) than other approaches. Opportunities for
the growth of global marketing automation
software market include predictive intelligence
in marketing automation as it has huge potential
to make the market platform more scalable, faster
and responsive through predictive
technology. Future marketing automation platforms
are expected to be more intelligent and capable
of accommodating more specialized applications
through predictive integrations. On account of
this, automation platforms can utilize more data
in order to deliver more relevant recommendations
to the marketers.
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Global Marketing Automation Software Market
Moderate competition among players in the global
marketing automation software market
The research states that the global marketing
automation software market is competitive with
many players introducing their product offerings.
Some of the key players operating in the global
marketing automation software market are Marketo
Inc., Act-On Software Inc., HubSpot Inc.,
Infusion Software Inc., Oracle Corporation, IBM
Corporation, Salesforce.com Inc, Active Campaign
Inc., SharpSpring Inc., and Adobe systems
Inc. Product launches, strategic partnerships,
and product enhancements have been the major
recent developments in the global marketing
automation software market. Act-On Software,
which is a provider of marketing automation
announced the launch of its account based
marketing (ABM) automation solution. The new
solution aims to provide B2B marketers with the
ability to orchestrate an automated,
multi-channel ABM strategy. This include building
brand awareness to driving the demand and through
higher customer retention.
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Global Marketing Automation Software Market
Download report sample at
https//www.psmarketresearch.com/market-analysis/m
arketing-automation-software-market/report-sample
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