One industry consultant argues that cereal companies should be focusing on new-product innovations instead of on ways to repackage the same old products. Do you agree

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Marketing Managementinfo_at_answersheets.in91
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• Marketing Management
• Q1.In what ways do the reference programs create
  added value for Siebels and Sun Microsystems
  B2B customers?
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• Q2.How might the reference programs help Siebel
  and Sun Microsystems predict demand for their
  products?
• Q3.How do you think the global reach of the
  Internet has affected the youth market at which
  MTV is aimed? Does this make it more or less
  difficult to devise programming that crosses
  borders? Why?
• Q4.What should MTVNI do to ensure that cultural
  traditions and varying styles of humor dont
  negatively affect any of its new international
  programming?

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• Q5.Find an upcoming film that has an official Web
  site. What feature does the site have? Which ones
  are designed to deliver information to the public
  and which are designed to capture information?
  How successful do you think this site will prove
  to be as a marketing research tool? Why?
• Q6.How can filmmakers control the information
  that appears on the internet? Should they take
  these steps why or why not?
• Q7.If Toyota was to broaden its target market for
  Scion, which segment or segments might the film
  include?
• Q8.How would you describe Toyotas positioning
  strategy for the Scion?
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• Q9.One industry consultant argues that cereal
  companies should be focusing on new-product
  innovations instead of on ways to repackage the
  same old products. Do you agree? Why or why not?
  Support your answer with evidence from the case
  or from your reading of the chapter.
• Q10.How can cereal manufactures reposition their
  brands in light of todays hectic lifestyles and
  even changes in eating habits (like carb
  avoidance as advocated by the Atkins diet)? What
  would it take for you to perceive dry cereal as a
  convenient and healthy food? How do you think
  companies like Kelloggs could use your answer to
  persuade the general public
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