How would you describe Toyota’s positioning strategy for the Scion - PowerPoint PPT Presentation

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How would you describe Toyota’s positioning strategy for the Scion


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Title: How would you describe Toyota’s positioning strategy for the Scion

Marketing Managementinfo_at_answersheets.in91
  • Marketing Management
  • Q1.In what ways do the reference programs create
    added value for Siebels and Sun Microsystems
    B2B customers?
  • Q2.How might the reference programs help Siebel
    and Sun Microsystems predict demand for their
  • Q3.How do you think the global reach of the
    Internet has affected the youth market at which
    MTV is aimed? Does this make it more or less
    difficult to devise programming that crosses
    borders? Why?
  • Q4.What should MTVNI do to ensure that cultural
    traditions and varying styles of humor dont
    negatively affect any of its new international

  • Q5.Find an upcoming film that has an official Web
    site. What feature does the site have? Which ones
    are designed to deliver information to the public
    and which are designed to capture information?
    How successful do you think this site will prove
    to be as a marketing research tool? Why?
  • Q6.How can filmmakers control the information
    that appears on the internet? Should they take
    these steps why or why not?
  • Q7.If Toyota was to broaden its target market for
    Scion, which segment or segments might the film
  • Q8.How would you describe Toyotas positioning
    strategy for the Scion?

  • Q9.One industry consultant argues that cereal
    companies should be focusing on new-product
    innovations instead of on ways to repackage the
    same old products. Do you agree? Why or why not?
    Support your answer with evidence from the case
    or from your reading of the chapter.
  • Q10.How can cereal manufactures reposition their
    brands in light of todays hectic lifestyles and
    even changes in eating habits (like carb
    avoidance as advocated by the Atkins diet)? What
    would it take for you to perceive dry cereal as a
    convenient and healthy food? How do you think
    companies like Kelloggs could use your answer to
    persuade the general public

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