Discuss the advantages and disadvantages associated with online distribution from a music

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Marketing Managementinfo_at_answersheets.in91
95030-94040
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• Marketing Management
• Q1.From a marketing perspective, what has
  Guinness done to ensure its longevity?
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• Q2.How would you characterize the Guinness brand?
  
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• Q3.What could Guinness do to attract younger
  drinkers? And to retain its older loyal customer
  base? Can both be done at the same time?
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• Q4.Is the quick- pour concept a good or bad idea?
  Why?
• Q5.Discuss the micro and macro forces that are
  affecting the music industry.
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• Q6.Based on this analysis, what strategic options
  would you recommend for both music publishers and
  music retailers in the current marketing
  environment?
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• Q7.Discuss the advantages and disadvantages
  associated with online distribution from a music
  labels perspective.

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• Q8.From a brand-building perspective, television
  advertising has two particularly important
  strengths. List and briefly explain these
  strengths.
• Q9.Prior research has shown that although
  consumers may have fairly good knowledge of the
  range of prices involved, surprisingly few can
  recall specific prices of products accurately.
  When examining products, consumers often employ
  reference prices. List the possible prices
  consumers use as their reference.
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• Q10.Brands can be differentiated on the basis of
  many variables however, four differentiation
  strategies are emphasized in the text. List and
  briefly characterize the three differentiation
  strategies.
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