What is Rainforest Café’s retail offering and target market

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Retail Management
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• Retail Management
• Q1.What is Rainforest Cafés retail offering and
  target market?
• Q2.Were malls good locations for Rainforest
  Cafés? Why or why not? What would be the best
  location types?

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• Q3.Many retailers have tried to make their stores
  more entertaining. In a number of cases, these
  efforts have failed. What are the pros and cons
  of providing a lot of entertainment in a retail
  store or restaurant?
• Q4.Outline the decision-making process for each
  of the Chens bicycle purchases.
• Q5.Compare the different purchase processes for
  the three bikes. What stimulated each of them?
  What factors were considered in making the store
  choice decisions and purchase decisions?

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• Q6. Go to the student side of the Online Learning
  Center (OLC) and click on multiattribute model.
  Construct a multiattribute model for each
  purchase decision. How do the attributes
  considered and importance weights vary for each
  decision?
• Q7.Is there an overlap in these two consumer
  segments?
• Q8.Can Wal-Mart changes its image and appeal to
  an upscale shopper, or should it stick to loyal,
  cash-strapped customers?
• Q9.Would you recommend that Wal-Mart purchase
  additional pages in Vogue magazine this year?
  Explain your rationale.

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• Q10.What is the target market of extreme value
  retailers like Dollar General and Family Dollar?
• Q11.Why are customers increasingly patronizing
  these extreme value retailer stores?
• Q12.How do extreme value retailers make a profit
  when their prices and average transactions are so
  low?
• Q13.Can extreme value retailers defend themselves
  against general merchandise discount retailers
  like Wal-Mart, or will Wal-Mart eventually drive
  them out of business? Why?

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• Q14.Evaluate Sports Authoritys new design in
  light of the retailers objectives.
• Q15.Discuss the pros and cons of Sports
  Authoritys use of specialty boutiques instead of
  its previous warehouse format.
• Q16.Develop a promotional campaign for Sports
  Authority to capitalize on the authority image.
• Q17.Do you think the WTSA network will prove to
  be a major contributor to Sports Authoritys
  atmospherics or will it turn out to be a fad?
  Explain your answer.

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• Global Study Solutions
• Dr. Aravind Banakar
• aravind.banakar_at_gmail.com
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