In recent past, teenagers girls in India have become highly beauty conscious

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Marketing Management
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• Marketing Management
•  
• Q1. Assume that you are going to start a
  restaurant targeting young customers. What will
  be the various elements of Marketing Mix with
  respect to the restaurant? Elucidate. (10 Marks)
•  
• Q2. Suppose that you are planning to buy a new
  mobile phone for yourself. What factors are
  likely to influence your buying behavior while
  buying a mobile phone? Explain.(10 Marks)
•  

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Q3. In recent past, teenagers girls in India have
become highly beauty conscious. XYZ Limited is
planning to introduce a first of its kind beauty
cream Soft Sweet targeting teenager girl of
affluent class. The cream would be available in
different variants as per the skin type such as
neutral skin, oily skin, rough skin etc. The
product would be sold only from the premium
cosmetic stores and through company website
across the country. Assume that you are
responsible for designing the marketing
strategies for Soft Sweet. a) Design a
segmentation plan for Soft Sweet. (5
Marks) b) Design the appropriate market entry
strategies for Soft Sweet. (5 Marks)
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