In recent past, teenagers girls in India have become highly beauty conscious - PowerPoint PPT Presentation

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In recent past, teenagers girls in India have become highly beauty conscious

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Title: In recent past, teenagers girls in India have become highly beauty conscious


1
Marketing Management
2
  • Marketing Management
  •  
  • Q1. Assume that you are going to start a
    restaurant targeting young customers. What will
    be the various elements of Marketing Mix with
    respect to the restaurant? Elucidate. (10 Marks)
  •  
  • Q2. Suppose that you are planning to buy a new
    mobile phone for yourself. What factors are
    likely to influence your buying behavior while
    buying a mobile phone? Explain.(10 Marks)
  • Q3. In recent past, teenagers girls in India have
    become highly beauty conscious. XYZ Limited is
    planning to introduce a first of its kind beauty
    cream Soft Sweet targeting teenager girl of
    affluent class. The cream would be available in
    different variants as per the skin type such as
    neutral skin, oily skin, rough skin etc. The
    product would be sold only from the premium
    cosmetic stores and through company website
    across the country.

3
  • Assume that you are responsible for designing the
    marketing strategies for Soft Sweet.
  • a) Design a segmentation plan for Soft Sweet.
    (5 Marks)
  •  
  • b) Design the appropriate market entry strategies
    for Soft Sweet. (5 Marks)

4
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