Content Marketing Metrics: 10 Easy Ways to Measure Effectiveness

1
Content Marketing Metrics 10 Easy Ways to
Measure Effectiveness
Day by day Content marketing is growing into a
fully-fledged marketing function but as with
many newer communications channels finding the
best measure of success remains a challenge. For
content marketers, metrics provide deep insights
into how the content is performing. They tell us
how many people are consuming our content, what
they are doing with it, and whether or not they
like it. Metrics alert us to which ideas we
should reproduce and which ideas we should look
to develop. Measuring Marketing
effectiveness The effectiveness of your content
marketing campaign depends on many of factors-
your audience, your tone, your level of detail,
your competition and your promotion methods the
list goes on. Use these metrics to measure the
success of your campaign 1. Organic Search
traffic Firstly, we have the organic search
traffic. Content plays a major role in how your
site ranks in the search engines, producing the
more valuable content will help you to boost the
domain authority, which is measurable of how
likely your site is to rank highly in search
engines and producing the targeted content helps
you to rank for the specific
2

• keyword.
• The amalgamation of these effects will lead you
  to the higher organic search traffic, which is
  measure of number of people who found your site
  through the search. If your content is
  successful in boosting your search rank, this
  number should rise over time.
• Referral Traffic
• Second, a segment of traffic to focus on is the
  referral traffic, which is mainly used for your
  off-site content effort. In your guest posting or
  blogging, you will be publishing content on
  various outside sources. In the body of your post
  or in the author intro, you will have links
  pointing to your site.
• Referral traffic is a measure of number of people
  who clicked on these links, and breakdown here
  can tell you exactly which traffic came from
  which source. One can use partially evaluate the
  strength of your off-site content efforts.
• Social Traffic
• Third, segment to look is at the social media
  traffic. Social media can lend a great deal to
  brand. Social media traffic can be use this way
  to measure two portions of your content
  marketing campaign first, you can directly
  evaluate how effective you are in platform
  content. Second, you can determine how effective
  your syndicated content is at attracting traffic
  to your site. If its poor, that means you need
  to pick better topics or write more
  attention-grabbing headlines.
• Content Traffic
• It feels frustrating when you generate high -
  quality content, but theres no one funnelling
  into. Measure the number of unique visitor to
  your site and keep an eye on this metric over
  time. This way you can determine whether or not
  your content strategy is working, as well as how
  individual pieces of content are performing as
  the part of that strategy to bring you a new
  eyeball. For individual post, pay attention to
  engagement time as well as bounce rates.
• New and returning visitors
• For any traffic based report in Google Analytics,
  you can filter or segment visitors based on
  whether theyre new or returning. Both are
  important to understand what role your content
  plays in attracting and retaining the interested
  visitors on your site. A new visitor is a good
  measure for things like social traffic and
  referral traffic, where youre trying to gain
  exposure in new circles.
• Returning visitors are also useful. You should
  see increases in returning visitors in all
  areas, but they are especially important when it
  comes to direct traffic.

3

• User demographics
• With the user demographic, you get the glimpse of
  your users ages, genders, and other
  information. This information can help you to
  understand how effective you are at targeting
  your preferred audience.
• Domain authority and Page authority
• Domain authority is a measure of quantity and
  quality of inbound links your site has, and it
  also correlates closely with the search engine
  rankings. Check your domain authority to see if
  your content is doing its job of earning you
  inbound links to boost your Domain authority
  score.
• Page authority functions mostly the same way the
  domain authority works. Individual pages can
  have a higher or lower authority than your domain
  based on their inbound links and your internal
  navigation structure.
• Social follower
• Social media followers are what some marketers
  call vanity metrics. The number is attractive,
  but it doesnt correspond to value. Keep this in
  mind when measuring your social followers,
  however, seeing the steady increase in your
  current number of followers is sure sign that
  youre moving on the right track.
• Social reach
• Next, you can have a look at your overall reach
  on social media to see which platforms give you
  the greatest visibility for your content. The key
  here is to compare each platform against each
  other and determine what the best use of your
  social media and budget is.
• Subscriber Rate
• Pay attention to your subscriber rate, too. If
  you notice an increase in subscribers over time,
  it means your content is doing a good job by
  retaining the readers you have and attracting
  new people to become the regular readers. If you
  see it drop off, however, you can tell something
  is wrong.
• The most successful content marketing strategies
  are those that see beyond the transactional
  element to the relationship between the brand and
  customer and recognize that through the content
  marketing, you can inform, engage and entertain.

4
Toronto 481 University Avenue, Suite 305
Toronto, Ontario M5G 2E9, CANADA 1-416-901-6025
Montreal 1396 st Catherine Montreal, Quebec, H3G
2B7, CANADA 1-514-900-3599 E-Mail -
MEET_at_IMEDIADESIGNS.CA https//www.imediadesigns.ca
/ https//twitter.com/imediadesigns
https//www.facebook.com/imediadesign
https//www.pinterest.com/imediadesigns/
https//www.linkedin.com/company/imedia-designs