Most important metrics you aren’t measuring: User Experience Design

1
Most important metrics you
arent measuring.

User Experience Design

• Design is everywhere. From the dress youre
  wearing to the smartphone youre holding, its
  design.
• Samadara Ginige,

2
Content

1. What is User Experience?
2. Why UX Design is Important?
3. User Experience metrics and what we miss?
4. Learn how significant metrics are for you.

3
What is User Experience?

• Upon launching a new website or a mobile app, we
  wonder about how well it would do in the ongoing
  market. The uncertainty of your product
  succeeding or failing makes one oblivious to the
  basic factors that go behind it. For, at the end
  of the day, it is about your user and their
  experience upon using an app or engaging on a
  website.
• Failing to withhold the joy of surfing through
  your digital product can backfire to an extent
  where goodwill seems nestled far off in the
  woods.
• Therefore, by measuring the user experience we
  are able to evaluate the probabilities and make
  required changes to become the forerunners in the
  industry. However, our cognitive system is
  designed to reduce psychological load, leading us
  to examine only the problem-solving detail and
  not the basic structural features.

4
Why UX Design is Important?

• User Experience Design is what keeps a user
  engaged in a digital product or service.
• It aims to provide easy and fruitful experiences
  to users, that shall keep them loyal to the
  product by fulfilling user needs. Meaningful user
  experience helps you (as an organization) to
  define a users journey and experience on your
  app or website, which is conducive to succeeding
  in the business.

5
User experience metrics and what we miss?

• We often overlook the fact that providing users
  with meaningful experience is important and it
  cannot be measured by the occasional appreciation
  of users or bots that are scrambled over the
  internet.
• In order to grab the attention of actual users,
  it is a important to conceptualize psychology
  with design principles for an elegant UI to
  create a significant product. Upon further usage,
  it is necessary to track user feedback, which
  shall help you determine what is going on with
  your product. Only then we can know what is going
  on with your app or website. However, we still
  fail to understand why it is happening, which is
  more crucial than a basic understanding of what
  is happening. This is because we fail to tie the
  accounted metrics to the design decisions made at
  the initial stage.

6
Learn how significant metrics are for you.

• Know what UX metrics you should be tracking for
  your digital products and services. By doing so,
  you shall find the answers to your questions yet
  asked and harbor it to make necessary changes.
• a. User Satisfaction
• The most efficient barometer of the quality of
  the UX is measured in terms of user satisfaction.
  With the use of UX Metrics, you can hold surveys
  that will help you capture satisfactory ratings
  and the reasons behind it. The results are then
  evaluated to bring forth modifications to suit
  user needs.

7

• b. Usability of the product
• Usability of a product is a minor differentiator
  however, it is important in terms of calculating
  User Experience. By using the System Usability
  Scale or SUS, usability can be measured by asking
  10 questions following usability testing or to
  users who are accustomed to the products and
  services to provide legitimate feedback.
• c. Share/ Recommend
• Users often share their thoughts or recommend the
  products and services used, both analog and
  digital products. Knowing so is possible via the
  Net Promoter Score or NPS, a type of UX Metrics.
  You can ask a single question and calculate the
  NPS score which shall confirm the loyalty of your
  users. Though cannot be used alone, It provides a
  birds eye view of your brand and overall customer
  satisfaction.

8

• d. Online Ratings
• Ratings of products are essential not only to
  measure user experience but also to garner the
  attention of potential users, for ratings hold
  great value in terms of judging a new product.
  Therefore, using a 5-point scale can help you get
  a good view of peoples thoughts on your
  product/service and you can follow up to the
  conversion of the same.
• e. Descriptions
• Product descriptions by users are key to UX
  metrics that help determine the acceptance and
  reaction of the users. By using Microsofts
  product reaction cards, users can pick 5
  adjectives describing the usability of the
  product. This way you know how your product is
  being perceived in the industry and by users.

9

• f. Questionnaire
• If we could understand the users feedback and
  evaluate the quality of the product or services,
  it would definitely provide us with ample
  information based on the UX metric to determine
  how the product is fairing. Using the
  Standardized User Experience Percentile Rank
  Questionnaire or SUPR-Q, which holds an
  8-question usability test for users, we can
  assess the results and compare with competitors.
• g. Overall Engagement
• There are multiple factors that compliment the
  engagement of a product by users. It depends on
  the percentage of users who succeeded in
  completing their task, the average number of
  errors made, the total time taken, and most
  importantly the experience of availing the
  product or service which can be measured by
  Single Ease Question or SEQ and the TPI or Task
  Performance Indicator. The calculation of which
  can be used to determine the user's overall
  experience in completing the task from start to
  finish.

10

• All of the above mentioned UX Metrics can be
  attained with a proper survey, knowing your
  audience, interface testing, evaluating design
  patterns style guides, testing the wireframes
  and prototypes and following through the user
  flow and the sitemap. To surmise, if the Design
  is created and followed through effectively, the
  result is fruitful for both the user and the
  provider.

11
Conclusion

• There you understand it. Get a free consultation
  to enhance your existing user experience.
• Email info_at_apparrant.com
• Website https//www.apparrant.com
• Phone [phone]
• Skype apparrant