The Reason Behind The Failure Of E-mail Marketing

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The Reason Behind The Failure Of E-mail Marketing
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1) Spam

• There are various reasons that results in making
  your mail a spam and it is due to the following
  reasons
• Subject Line Keywords If the keywords are
  unclear, irrelevant and not in to the content to
  follow.
• Mail Body Keywords Spam occurs if the keywords
  are not well researched.
• Induces Inquisitiveness Words should be chosen
  carefully and it should generate interests for
  buying and must not be inquisitive

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2) Personalized Content For Better Connect

• Content should be reader friendly and hence it
  should be segmented.
• For instance content of an entrepreneur can not
  be the same for a working professional.

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3) Email Optimized For Mobile Phones

• Most of the emails are opened through smart
  phones. There are some mails that are not
  optimized for the smart phones and almost 70 of
  the users delete it because of this reason.
• It is better to have images that loads quickly
  and are not heavy. Generate links with more size
  therefore users with click on it as it is
  highlighted properly.
• For easy reading on the mobile screen it is
  better to break down the text into smaller
  paragraphs.

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4) Preferred For Double Optin Database

• A good source called as Optin database as it
  gives you surety of the mail id but still it is
  better for double opt in database for being
  doubly sure about your target audience who are
  wanting to hear from you.

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5) Segmenting Email List And Separate E-Mailers

• No two customers or their requirements are the
  same and therefore it is significant to make your
  list of customers basis the sales funnel/decision
  funnel.

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6) Regular Cleaning Of Email List

• If the efforts for your email marketing lead to
  hard bounces then clear them off from your
  mailing list.
• If you pursue to mail to closed or full account
  the sender score will get a good hit.
• A poor sender score leads you being blacklisted
  by lots of major email clients.

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7) Separate Domains And Servers For Random
Database

• If you are using random database over a period of
  time or have included it from a third party, it
  may lead to being obsolete or fake, hard bounce
  will be the end product if you are using business
  domain or main server.
• It is good to have separate domains and servers
  for managing the risk.

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8) Email Frequency And Duration

• Customers should get the value with the frequency
  of mails and that is how the value must be gauge
  and the understanding parameters are
• Open Rate
• CTR
• Unsubscribed Rate
• Conversion Rate

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