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Success: Birds Eye Inspirations; Adapting brand image to suit modern living

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"Success: Birds Eye Inspirations" is part of Canadean's Successes and Failures research. It examines the details of and reasons behind the success of Birds Eye Inspirations range. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products. – PowerPoint PPT presentation

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Title: Success: Birds Eye Inspirations; Adapting brand image to suit modern living


1
Success Birds Eye Inspirations Adapting brand
image to suit modern living
  • Market Research Report

Telephone 1(503)894-6022 Mail at
Sales_at_researchbeam.com
2
Report Overview
  • Summary
  • The frozen fish and seafood category is predicted
    to see a compound annual growth rate (CAGR) of 3
    between 2015 and 2019 in the UK, and frozen meat
    is expected to have a CAGR of 0.8 in the same
    period. This could be due to the increase in
    time-poor consumers wanting something quick and
    efficient, with frozen food often seen as a
    backup option, which can be an essential part of
    such lifestyles. However, consumers generally do
    not want to sacrifice the quality of their
    consumption experience. The frozen food industry
    must convince consumers that it can offer
    indulgent, high-quality meals that consumers will
    pick as their first choice rather than simply due
    to convenience.
  • http//www.researchbeam.com/success-birds-eye-insp
    irations-adapting-brand-image-to-suit-modern-livin
    g-market

3
Key Findings
  • Understand the limitation of frozen food when it
    comes to premiumization, since consumers usually
    buy these products in the middle of the price
    range. It would be unrealistic to expect
    consumers to pay a much higher price.
  • The concept of family is changing, which will
    expand both the target audience of frozen food
    and the opportunities for wider product ranges.
  • Authenticity is also a key factor when making
    purchase decisions, especially for premium items.
    Authenticity is associated with quality, as it
    suggests that a product is made from good
    ingredients. Quality is often seen by consumers
    as lacking in many frozen foods on the market.
    Birds Eye has made it clear that frozen food can
    be consumers' first choice rather than a
    convenient backup food.

4
Reasons To Buy
  • Reduce the risk of failure by learning from
    brands/products that have underperformed failed
    innovation can severely impact profit and
    reputation.
  • Understand the relevant consumer trends and
    attitudes that drive and support innovation
    success so you can tap into what is really
    impacting the industry.
  • Gain a broader appreciation of the fast-moving
    consumer goods industry by gaining insights from
    both within and outside of your sector.
  • Access valuable strategic take-outs to help
    direct future decision-making and inform new
    product development.

5
Table Of Contents
  • About this Research
  • Summary Birds Eye Inspirations
  • Inspirations was launched as a premium range
  • Birds Eye is a well-loved, established brand
  • Using clear differentiation to distinguish the
    range
  • Targeting a broader range of consumers
  • Enticing consumers with new flavors
  • Take-outs conveying reality through "real
    people"
  • Take-outs a change in family structure
  • Canadean's TrendSights
  • Appendix

6
Find More Details
  • http//www.researchbeam.com/success-birds-eye-insp
    irations-adapting-brand-image-to-suit-modern-livin
    g-market/enquire-about-report

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