How are Six Sigma Tools useful in Marketing or Sales Department?

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Institute of fundamentals in quality
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How Six Sigma Tools are useful in Marketing
Most of the people from Marketing Sector have
heard about Six Sigma tools but dont know where
these tools can be used. Are you one of them?
If yes then you are about know brief description
of exactly where these tools are used. A number
of Six Sigma Tools are used in the sales
department in order for problem solving and
increasing the efficiency of working of the
industry.
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Some of them are as follows

• Six Sigma can be used in marketing to monitor
  customer satisfaction and decide
• actions to increase customer satisfaction.
• There can be scope of improvement for either
  product quality or to improve
• service quality.
• Through proper data collection Six sigma can be
  used to optimize customer visits
• and improve the order conversion ratio.
• Previous data analysis helps to develop proper
  Forecasting accuracy.
• Suitable Six sigma tools such as Pareto, Ishikawa
  diagram can be used to identify
• root causes for poor delivery performance and
  further improve.
• Six sigma can be used to reduce the documentation
  defects and thereby improve
• customer satisfaction.

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Why to use Six Sigma For Marketing?
Define the goals and customer requirements.
Control future process performance.
Measure the process to determine current
performance.
Improve the process by eliminating defect root
causes.
Analyze and determine the root causes of the
defects.
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