Multivariate Software Testing - Testing One Component at a Time - PowerPoint PPT Presentation

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Multivariate Software Testing - Testing One Component at a Time


Multivariate software testing formalizes checks and tests on the individual page components rather than considering full pages. With multivariate software tests, the quality assurance team identifies different elements and components of the website page where the tests are potentially planned to run. Multiple versions of the page are then visualized by different variations & combinations of individual elements. Effectively, multivariate software testing focuses on identifying the winning combination from a set of all possible combinations. Read more at: – PowerPoint PPT presentation

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Title: Multivariate Software Testing - Testing One Component at a Time

Multivariate Testing
  • Testing One Component at a Time


  • Software Testing

Testing Approaches
  • Agile TestingExtreme ProgrammingBehavior Driven
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Testing Types
  • IoT Testing
  • Mobile Apps Testing
  • BI Big Data Testing
  • Technology Specific Testing
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  • Enter Multivariate Testing

What it Does
  • Formalizes, checks and tests on the individual
    components rather than considering full
    pagesFocuses on identifying the winning
    combination from a set of all possible
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Generating Accurate Results with Multivariate
  • Each test consumes a certain amount of traffic
    before appropriate results are received More
    traffic is required in multivariate software
    testing in contrast to A/B testing
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Good Candidates for Multivariate Testing
  • Concurrent testing of visual elements text on a
    given webpage
  • Text color testing of call-to-action button
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  • Multivariate Software Testing Vs. A/B testing

Multivariate Software Testing A/B Testing
Different versions of multiple elements are setup, which are combined with the help of a testing tool to eventually determine best possible combination Two or more versions of a complete webpage are compared to determine the better combination
Effectively tests multiple variables simultaneously to arrive at the ideal solution Tests only one variable at a time
Effective when existing landing page or website is to be optimized with minimal focus on redesign effort Effective when organization has evaluated multiple ideas to recreate a page and wishes to test them against one another
Does not require full redesign, hence limited investment is required May require complete redesign, hence investment may be relatively more
If implemented properly, first test run can yield desirable results and point towards the optimal combination Mostly, the first run will not give the best possible version the developers or testers are looking for
Requires more traffic and real-time scenarios to generate appropriate test results and hence, the winning combination Requires relatively less traffic as compared to multivariate software testing

  • Types of Multivariate Testing

Full Factorial Testing
  • This is the most preferred type of multivariate
  • It is done by giving equal justice to each
    component combination
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Adaptive Multivariate Testing
  • This is a recent approach wherein user feedback
    is given importance
  • Analysis is charted to determine best possible
    combination based on the real-time responses of
    website visitors
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Fractional Factorial Testing
  • Only a certain number of component combinations
    are exposed to the site traffic
  • Rest of the combinations undergo analysis to
    determine best conversion possibilities
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  • To Be or Not to Be with Multivariate Software
    Testing Solutions

  • Website traffic that needs to be generated for
    test resultsThe size of sample traffic needs to
    be projected in advance to ensure result
    evaluation happens
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  • Large number of variations can be analyzed in
    limited time frame
  • Enterprise level results have indicated better
    brand awareness
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