How to Build Useful and Engaging Mobile Apps - PowerPoint PPT Presentation
Title:
How to Build Useful and Engaging Mobile Apps
Description:
These days, it's easy to get caught up in cool, new technology and mobile apps while forgetting about the user. BRIAN SOLIS shares how he focused on user-centric design to create Primer—an app that teaches marketing strategies in fewer than five minutes. To succeed, developers have to build apps that people love of course. But they must also be engaging, useful, even addictive, so that people feel as if they’re indispensable. To do so, requires development strategies that connect app functionality and experience with people based on intent and mobile behavior. – PowerPoint PPT presentation
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Title: How to Build Useful and Engaging Mobile Apps
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How to Build Useful and Engaging Mobile Apps
- WeDigTech
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- An Estimated 200 billion apps are expected to be
downloaded in 2017. - There are about 2.2 million apps in Androids
Google Play and about two million in Apples App
Store.
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- So, in a crowded market, how do companies
develop useful, relevant and engaging apps to
delight and retain users?
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- The following tips will help developers to build
useful and engaging Mobile App. - Lets Start
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App navigation and exploration
- Show the value of your app upfront.
- Organize and label menu categories to be
user-friendly. - Allow users to go back easily in one step
- Make it easy to manually change location.
- Create frictionless transitions between mobile
apps and the mobile web.
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In-app search
- Prominently display the search field.
- Use effective search indexing
- Provide filter and sort options.
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Commerce and conversions
- Provide previous search and purchase
information. - Allow user reviews to be viewed and filtered.
- Enable comparison shopping features.
- Provide multiple third-party payment options.
- Make it easy to add and manage payment methods.
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Registration
- Provide clear utility before asking users to
register. - Differentiation sign in from sign up.
- Make password authentication a frictionless
experience.
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Form entry
- Build user-friendly forms.
- Communicate form errors in real time
- Match the keyboard with the required text inputs
- Provide helpful information in context in forms.
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Usability and Comprehension
- Speak the same language as your users.
- Provide text labels and visual keys to clarify
visual information. - Be responsive with visual feedback after
significant actions. - Let the user control the level of zoom.
- Ask for permissions in-context.
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- Make it personal,
- make it useful, make it efficient
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References
- Brian Solis
- thenextweb.com
- Read complete guide at TNW.
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(No Transcript)
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Contact
- 1601 Pacific Coast Highway, Suite 290,
- Hermosa Beach - 90254 CA
- Phone 310-424-5055
- www.wedigtech.com
