CGD 318 Course Success is a Tradition - snaptutorial.com

1
CGD 318Course Seek Your Dream / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
2
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Entire Course For more classes
visit www.snaptutorial.com CGD 318 Week 1 DQ 1
What is Public Relations CGD 318 Week 1 DQ 2
Public Relations and Crisis Management CGD 318
Week 1 Quiz CGD 318 Week 2 DQ 1 Public Relations
Research CGD 318 Week 2 DQ 2 Publics Public
Opinion CGD 318 Week 2 Assignment To Accept or
Reject a Client
3
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 1 DQ 1 What is Public Relations For
more classes visit www.snaptutorial.com What is
Public Relations? Assess a minimum of two
definitions of public relations from the course
materials and your own research. Compare and
contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior?
4
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management For more classes visit www.snaptutorial
.com Public Relations and Crisis Management.
Review the video, Jack Welch on Toyota's PR
Disaster. How does Dr. Welch assess Toyotas
performance? Based on the course materials and
the video and other research, synthesize the
concepts and give an illustration of how Toyota
might have changed public perception using PR in
responding to this crisis. Respond substantively
to at least two of your classmates postings.
5
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 1 Quiz For more classes
visit www.snaptutorial.com Quiz 1. When
steps are taken to repair damage from the crisis
and to prevent it from happening again, it is
what type of strategy? 2. According to
the text, clients often criticize public
relations firms for all of the following
EXCEPT 3. What is not a contingency
factor that public relations professionals must
take into account in managing a conflict with its
public? 4. Environmental activist John
Muir used public relations tactics to
6
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 2 Assignment To Accept or Reject a
Client For more classes visit www.snaptutorial.com
To Accept or Reject a Client. A well-known
professional baseball player is suspected of
having used steroids and other performance-enhanci
ng drugs. He has not been charged. His agent asks
you to advise and assist him in handling the
intense media interest in the case. He wants you
to try to place favorable stories about the
baseball star in the media and create a positive
environm
7
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 2 DQ 1 Public Relations Research
(Ash Course) For more classes visit www.snaptutori
al.com Public Relations Research. Identify a
minimum of five ways research is used in public
relations. Discuss the role of public relations
research in setting organizational short-term and
long-term goals within an organization. Assess
the manner in which public relations research can
help professionals build and shape PR campaigns.
Respond substantively to at least two of your
classmates postings
8
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 2 DQ 2 Publics Public Opinion For
more classes visit www.snaptutorial.com Publics
Public Opinion. Choose an organization and
identify its key audiences, or publics. Assess
how these publics can have their opinion shaped.
Compare and contrast the influence of the
different types of opinion leaders and their
influence on shaping public opinion. Respond
substantively to at least two of your classmates
postings.
9
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 2 Quiz For more classes
visit www.snaptutorial.com Quiz 1. Any
false statement about a person or organization
that creates public contempt, hatred, ridicule,
or inflicts injury on reputation is known as 2.
Motivational objectives are more difficult
to accomplish because 3. What persuasive
tactic is being used when a political candidate
begins to use the issue of empl
10
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 3 Assignment News Release For more
classes visit www.snaptutorial.com News Release.
Review the section entitled The Format of a News
Release in the beginning of Chapter 10. Choose
an existing product or a made up product and
write a one to two page news release (not
including title and reference pages) announcing
the introduction of the new product using the
provided format. Include at least one scholarly
resource in addition to the course text.
11
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 3 DQ 1 The Audience For more
classes visit www.snaptutorial.com The Audience.
Select and discuss one of the following
questions. Conduct research using the text and
the Universitys Online Library to support the
position you take. Respond substantively to at
least two of your classmates postings. a. Assess
the public relations implications of the senior
market in the United States. Identify a specific
senior audience. Is this an influential audience?
Why or why not? b. Determine the characteristics
of the youth (Generation X and Generation Y). W
12
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 3 DQ 2 Public Relations Tactics For
more classes visit www.snaptutorial.com ublic
Relations Tactics. Review the public relations
communications instruments in Chapter 10, such as
news releases, brochures, and broadcast media.
Select an organization, and compare and contrast
the strengths and limitations of two instruments
used by the organization. Which tactic is least
effective and why? Which tactic is most effective
and why? Synthesize the course materials and
other research to support your response. Respond
substantively to at least two of your classmates
postings.
13
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 3 Quiz For more classes
visit www.snaptutorial.com Quiz 1. This
form of news delivery to television stations must
be carefully considered because of the cost. 2.
The most widely used document issued by
practitioners to news media is the 3.
Which is a good public relations tech tool of
internal communication with employees? 4.
What is the principal media impact and attraction
of American Idol? 5. Major advantages of
computer-stored mailing lists include all of the
following EXCEPT
14
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 4 DQ 1 Global Impact of Public
Relations For more classes visit www.snaptutorial.
com Global Impact of Public Relations. Select an
organization from the United States that conducts
business in countries other than the U. S., and
assess the impact of global public relations on
buyer behavior (hint Coca-Cola, Disney,
McDonalds, etc.). Respond substantively to at
least two of your classmates postings.
15
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment For more classes
visit www.snaptutorial.com Business, Sports,
Tourism, and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at
least two of your classmates postings
16
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 4 Quiz For more classes
visit www.snaptutorial.com Quiz 1. Which
is NOT a Hofstedes cultural dimension that
addresses a cultural difference? 2. The
pinnacle of corporate sponsorships is 3.
The refusal to buy the products or services of a
company is called 4. News releases in
Malaysia should be distributed to avoid confusion
and enhance understanding is 5. About
one-third of U.S. corporate profits are generated
through
17
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 5 DQ 1 Public Relations
Non-Profit Organizations For more classes
visit www.snaptutorial.com Public Relations
Non-Profit Organizations. Select a non-profit
organization (American Red Cross, Salvation Army,
etc.) and assess the role of public relations in
that non-profit organization. Compare and
contrast at least two characteristics between a
for-profit organization and a non-profit
organization. Respond substantively to at least
two of your classmates postings.
18
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century For more classes visit www.snaptutorial.co
m Public Relations in the 21st Century. Select an
organization from the United States and assess
the methods with which this organization uses
communication instruments such as traditional or
social media for its public relations campaign.
To what extent has this company incorporated
newer media into its public relations strategy?
Use the course materials and other research data
to support your position.
19
CGD 318Course Seek Your Dream / snaptutorial.com
CGD 318 Week 5 Final Paper (Public Relations of
Starbucks) For more classes visit www.snaptutorial
.com Focus of the Final Paper For the Final
Paper, you will be evaluating the public
relations practices at an organization based on
all the chapters in the course text. Develop a
paper that answers the following questions based
on the organization of your choice. You may pick
any organization as long as your choice has
information available to answer the following
questions.
20
CGD 318Course Seek Your Dream / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com