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Indonesia Used Car Industry Outlook To 2021: Ken Research

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The used car market in Indonesia was historically been dominated by unorganized players including local used car dealers, car owners and road side mechanics that not certified by the government. – PowerPoint PPT presentation

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Title: Indonesia Used Car Industry Outlook To 2021: Ken Research


1
Indonesia Used Car Industry Outlook To 2021 Ken
Research
2
How have been the Performance of Indonesia Used
Car Industry? Decades ago, the used car market
in Indonesia was dominated by unorganized players
including self-appointed used car dealers, car
owners and road side mechanics that were not
certified by the government. Word of mouth
advertising was one of the main marketing
channels and no major companies were operating in
the used car space. The lack of organized players
in the used car business meant low choice and
information asymmetry for buyers.
3
While the conventional system of buyers meeting
sellers face-to-face in the marketplace is still
the dominant practice in society, more
Indonesians are seeing the online market as a
great alternative means for making purchases. The
gross transaction value (GTV) of the used car
industry inclined to USD billion during 2016
from USD billion during 2011, achieving a CAGR
of during 2011-2016. The sales of used cars
inclined from units in 2011 to units during
2016, achieving a CAGR of during 2011-2016.
The gross transaction value generated from
unorganized segment stood at USD million during
2016, which has contributed to overall used
car transaction value during the same period. The
unorganized sector witnessed total sales of
units of used cars during 2016, contributing
to overall used car sales during the same period.
Market Share of Major Players OLX achieved a
share of approximately of overall online sales
of used cars which was evaluated to be units
during 2016. The website first came into
existence in 2005 with the name tokobagus.com as
the biggest online trading center in Indonesia
with around million visits per day.
4
  • Carmudi achieved a share of of overall used
    car sales online during 2016 which were evaluated
    to be units during the same period.
  • Carmudi works similar to OLX, however the
    company brings buyers and sellers together and
    transact between new and used cars only. The
    company came into existence in 2013 in Germany
    and entered the used car market in Indonesia
    during 2014. Apart from online sales, the company
    also has a strong offline presence established in
    Jakarta and subsidiaries in Bandung, Semarang,
    Medan and Makassar. Mobil88 achieved a share of
    around in terms of online sales of used car in
    2016, totaling to a mere units during the same
    period. Mobil88 has a stronger offline presence
    and has recently started building its presence in
    the online market. Due to this, the company has
    active listings as on December, 2016.
  • Future Outlook for Indonesia Used Car Industry
  • The Gross Transaction Value (GTV) generated from
    the sale of used cars in Indonesia is projected
    to augment to USD million during 2011 from
    million during 2017.

5
The sale of new cars is estimated to increase
from units during 2017 to million units
during 2019 due to increased sale of economy cars
and hatchbacks. The sale of used cars is
projected to augment to units by 2021,
achieving a CAGR of during the period
2017-2021. The reduction in ownership pattern
will cause influx of a wide variety of car models
into the used car industry, giving customers more
choice while purchasing used cars. The sale of
used cars through local dealers is estimated to
augment to units by 2020, contributing to
overall sales during the same period. The sale of
used cars through online auto portals is
estimated to stand at units during 2021,
contributing to overall used car sales during
the same period. The increasing internet
penetration will be the primary force driving
sales through this marketing channel. Online auto
portals help buyers understand the prevailing
(maximum and minimum) price for their desired
car.
6
The sale of used cars through multi-brand car
showrooms is estimated to increase to units by
2021, contributing to overall used car sales
during the same period. The sale of used cars
from dealers to customers and car owners to
potential buyers through word of mouth, newspaper
advertisements and magazine classifieds is
projected to increase to units during 2021,
contributing to overall used car sales during
the same period Companies Cited in the Report
List of Companies
Companies Covered in the Report
OLX Carmudi.com Oto.com
Major
Players Mobil88 Mobil123.com
7
Key Factors Considered in the Report Value Chain
Analysis in Indonesia Used Car Industry
Indonesia Used Car Market Size on the basis of
Gross Transaction Value and Sales Volume Market
Structure (organized/Unorganized) in Indonesia
Used Car Industry Market Segmentation of
Indonesia Used Car Industry on the basis of type
of used car, marketing channels, major cities,
year of manufacture, vehicle use and other
Customer profile in Indonesia Used Car Market on
the basis of Age Group, Income and Gender
Government Regulation in Indonesia Used Car
Market Financing options and Schemes available
to potential buyers in Indonesia Used Car Market
Market Share of Major Players in Indonesia Used
Car Market The various Business Models prevalent
in Indonesia Used Car Market Competitive
Landscape of Major Players in Indonesia Used Car
Market Trends and Developments in Indonesia Used
Car Market
8
Issues and Challenges in Indonesia Used Car
Market Decision Making Process for Buying a Used
Car in Indonesia Indonesia Used Car Market
Future Outlook and Projections on the basis of
Gross Transaction Value and Sales Volume For
more information about the publication, refer to
below link https//www.kenresearch.com/automotive
-transportation-and-warehousing/automotive-and-aut
omotive-components/indonesia-used-car-report/79410
-100.html Related Reports https//www.kenresearc
h.com/automotive-transportation-and-warehousing/au
tomotive-and-automotive-components/middle-east-car
-rental-leasing-market/42895-100.html https//www
.kenresearch.com/automotive-transportation-and-war
ehousing/automotive-and-automotive-components/indi
a-preowned-two-wheelers-market-report/6912-100.htm
l
9
Contact UsKen ResearchAnkur Gupta, Head
Marketing CommunicationsAnkur_at_kenresearch.com
91-9015378249
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