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Vietnam Mattress Market Outlook to 2021: Ken Research

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Title: Vietnam Mattress Market Outlook to 2021: Ken Research


1
Vietnam Mattress Market Outlook to 2021 Ken
Research
2
The report titled Vietnam Mattress Market by
Type (spring, Latex, Hybrid, Foam), Size (King,
Queen, Single Size), by End Users (Residential
and Non Residential) and Region - Outlook to
2021 provides a comprehensive analysis of
mattress market in Vietnam. The report covers
market size, segmentation on the basis of size,
type, local and international players, urban and
rural demand, region, distribution channels and
sectors.
3
The report also covers market in different
aspects such as trade scenario value chain
analysis, competitive landscape and company
profiles for major players in Vietnam mattress
market. The report provides detailed overview on
future outlook projections with analyst
recommendations for the industry. The report
facilitates the reader with an identification and
in-depth analysis of the existing and future
trends, issues and challenges prevalent in the
industry and anticipated growth in the future
depending upon changing industry dynamics in
coming years. The report is useful for mattress
manufacturers, mattress raw material
manufacturers, retailers, franchisees, home
furnishing companies and other stakeholders to
align their market centric strategies according
to ongoing and expected trends in the future.
4
Market Potential Vietnam market has displayed a
significant growth at a CAGR of during the
review period of 2011-2016. Growing demand from
residential and commercial sectors in the country
has amplified the size of the mattress industry
in the country. The hotel industry in the country
has grown with more number of hotels and rooms
supply in the country. The hospital beds have
increased from thousands in 2011 to thousands
in 2016. This has directly increased the demand
for the quality mattresses in the country.
Vietnam mattresses market has grown from USD
million in 2011 to USD million in 2016. The
production volume of the mattresses has also
increased from thousand in 2011 to thousand
in 2016. Also, growing brand endorsement and
marketing initiatives by the companies in the
country has increased the customer base of the
companies. The average price of a mattress is
around USD in Vietnam.
5
Market Segmentation of Vietnam Mattress
Market By Size of Mattress (King, Queen and
Single) King size mattresses are the most
preferred mattresses in Vietnam and contributed
of sales volume to the mattress market in
2016. In Vietnam, houses dont have any space
constraints because of which people in the
country prefer king size bed ad mattresses. Queen
size beds have contributed a share of in terms
of sales volume in 2016. Growing number of
nuclear families in the country have triggered
the demand for the queen size mattresses in the
country. In 2016, the single size mattresses have
added the share of in the overall mattress
market in terms of sales volume. The end users
for single size mattresses majorly represent
non-residential customers such as hotels,
hospitals, private clinics, college hostels and
others. Other mattresses include children
mattresses, toddler mattresses, double
mattresses, supreme king mattresses and
customized mattresses.
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  • By Type of Mattress (Latex, spring and others)
  • Latex mattress has dominated the market in terms
    of revenues with the share of in the 2016.
    There is a considerable demand for Latex
    mattresses because of its excellent air
    circulation which is provided by the open-cell
    natural structure of latex and by pinhole
    patterns purposefully created during
    manufacturing. Spring mattresses have added a
    share of in 2016 in the revenues of the
    country. Households, hotels, hospitals and others
    mostly prefer to buy them. Other mattresses
    include foam mattresses, coir mattresses, airbed,
    waterbed and other therapeutic mattresses.
  • By Local and International Players
  • In 2016, local players have dominated the market
    in terms of revenues of mattress industry with
    share in Vietnam owing to the ethnocentric
    customers present in the country. International
    players have contributed percentage of in the
    terms of revenues

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of the Vietnam mattress industry. Few number of
international players of mattress leads to less
revenue generation compared to local players. By
Urban and Rural Demand The urban demand for
mattress in the country has contributed share
to the revenues of Vietnam mattress market in
2016 owing to the rising population in urban
areas. The growing urban population and the
gradual shift of the people from rural areas to
urban areas have triggered the demand for
mattresses in the country. The rural demand for
mattress in the country have contributed share of
in the revenues of overall mattress market in
2016. Most of the rural population in the country
prefers local mattresses from unorganized market
or they have their own home made mattress.
8
By Region (Ho Chi Minh, Hanoi, Da Nang and Hai
Phong) Ho Chi Minh City is the economic center of
Vietnam and accounts for a large proportion of
the economic growth of Vietnam. HCM dominated the
Vietnam mattress market in 2016 by contributing
of revenue share. Organized players such as
KYMDAN, Havas and others are known for their
well structured layer of intermediaries such as
wholesalers, retailers, online retailers and
other distributors in their distribution channel.
In 2016, Hanoi held a revenue share of in the
overall mattress market. Major mattress players
including KYMDAN and Everpia JSC have their
presence in the city which further has surged the
demand from Hanoi. Da Nang being the largest city
in Central Vietnam with a population of added
third highest revenue share accounting to
revenue share in the mattress market in Vietnam
in 2016. Hai Phong is a major North Eastern city
in Vietnam and accounted for revenue share in
the mattress market of Vietnam. Other areas
include Hue, Can Tho, Bien Hoa, Nha Trang, Buon
Ma Thuot and others.
9
  • By Distribution Channel (Retail, Direct and
    Online)
  • Retail distribution channel has dominated the
    mattress market in Vietnam with a revenue share
    of in 2016. Retail distribution represents the
    sale of mattresses through exclusive brand
    outlets and multi-brand retail outlets to the
    residential and non-residential customers. Direct
    distribution channel represents the sale of
    mattresses directly by the manufacturer to the
    end user. It accounted for a revenue share of
    in the overall mattress market. Online
    distribution channel accounted for a revenue
    share of in 2016 as the population prefers to
    buy mattress through retail or direct channel.
  • By Sectors (Residential, Hotels, Hospitals and
    Others)
  • Residential sector has contributed highest
    revenue share in the Vietnam mattress market in
    2016 accounting to owing to the rising
    residential sector and population of the country.
    The rate at which the residential sector
    customers change the mattress is higher as the
    purchases are frequent compared to the
    hospitality sectors. Hotel

10
industry has contributed a share of in the
revenues of the mattress industry of Vietnam in
2016. Hospitals contributed revenue share to
the mattress market in the country in 2016. Other
customers include retail, corporate and
others. Competitive Landscape Vietnam mattress
market is concentrated with few domestic players
having the major market share including KYMDAN,
Havas Mattress, Lien A Mattress and Far East
Foam Vietnam owing to the ethnocentric customer
base in the country. International players
include Dunlopillo, Therapedic and Kingsdown.
KYMDAN is the leading player in Vietnam mattress
market operating since 1954 and had contributed
highest revenue market share in 2016 with
established brand name. Players compete with each
other on the basis of price, quality, brand name,
warranty, delivery and others. The mattress
companies in Vietnam have various distribution
channels including stores, agents and dealers to
increase the penetration in the market.
11
  • Future Potential of Vietnam Mattress Market
  • Vietnam mattress market is expected to grow at a
    five year CAGR of during the period 2016-2021.
    The market is expected to increase from USD
    million in 2016 to USD million in 2021. The
    growth is anticipated to be due to the increase
    in the awareness in population about the
    requirement and use of type of mattress, surging
    urbanization rate, rising income, increase in the
    number of companies offering the products and
    gamut of mattress varieties.
  • Key Topics Covered in the Report
  • Vietnam Mattress Market Overview and Genesis
  • Value Chain Analysis in Vietnam Mattress Market
  • Vietnam Mattress Market Size
  • Vietnam Mattress Market Segmentation
  • Trade Scenario for Vietnam Mattress Market
  • Trends and Developments in Vietnam Mattress
    Market
  • Issues and Challenges in Vietnam Mattress Market

12
  • Vietnam Mattress Market Overview
  • Therapeutic Mattress Market Vietnam
  • Luxury Mattress Vietnam Sales
  • Mattress Imports in Vietnam
  • Mattress Sales Hotel Vietnam
  • King Size Mattress Market Size
  • Vietnam Mattress Trends
  • Vietnam Mattress Industry
  • Trends in Mattress Industry
  • Sales Forecast Mattress Vietnam
  • Revenue Growth Mattress Vietnam
  • Value Chain Analysis Mattress Vietnam
  • Vietnam Mattress Market Future Outlook
  • Porters Five Force Analysis of Vietnam Mattress
    Market
  • Decision Making Process in Vietnam Mattress
    Market
  • Competitive Landscape of Major Players in Vietnam
    Mattress Market

13
Product Portfolio of Major Players in the Vietnam
Mattress Market Vietnam Mattress Market Future
Outlook and Projections Macroeconomic Factors
affecting Vietnam Mattress Market For more
information on the research report, refer to
below link https//www.kenresearch.com/consumer-p
roducts-and-retail/home-and-office-furnishings/vie
tnam-mattress-market/142269-95.html Related
Reports by Ken Research https//www.kenresearch.c
om/consumer-products-and-retail/home-and-office-fu
rnishings/indonesia-mattress-market-report/139658-
95.html https//www.kenresearch.com/consumer-prod
ucts-and-retail/home-and-office-furnishings/philip
pines-mattress-market-report/100871-95.html
14
Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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