Hiring in Digital age- Webinar

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Webinar
Hiring In The Digital Age A Discussion on time
and cost effective digital recruitment methods
CodeGround Online Testing Platform is an online
assessment and evaluation system that helps
Recruiters conduct online screening tests to
filter candidates before the interview process.
CodeGround Recruitment Tests can be used during
Campus Recruitment or screening walk-in
candidates. CodeGround supports Aptitude Tests,
English Communication Skills Assessments and
Online Coding Contests in C, C, Java, PHP,
Ruby, Python and JavaScript. CodeGround also
supports asynchronous automated interviews.
CodeGround
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Contents

• Introduction
• Hiring In The Digital Age
• Current Scenario
• Recruiting Costs
• Digital Recruitment Best Practices
• Recruiting Costs
• Cost effective and time saving digital
• recruitment methods
• Recruitment Metrics
• Conclusion
• References
• Appendix (Digital Hiring Platform)

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Digital Hiring
A New Era of Job Seeking So, do we just post and
pray?
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Future Of Recruiting Finding passive
candidates Assessment and hiring
Growing acceptance of video
interviewing Onboarding
Online talent platforms could Boost
future of recruiting trends
Hiring in the Digital Age
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Improving a Slow Hiring Process

• Draw a very specific outline of requirements
• Do effective campaigns internally
• Be selective
• Your "employment brand" is a key selling point
• Technology must be updated
• Maintain a quality reach with candidates
• Know the future demand in advance
• Set deadlines
• Outsourcing could be a Time-Saver
• Document each step of recruitment
• Reduce the amount of people involved

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Current Scenario
The cost of looking at the wrong talent pool-80
of the desired candidates would come from 20 of
the sources. The cost to replace- 30 to 50
percent of their annual salary. The cost of poor
employee attachment- as much as 400 percent of
an employees annual salary.
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Recruiting Costs
The amount spent per recruitment, specifically
for a digital campaign, can be determined by,
ROI Of Recruitment For Social Media
(No of hires via social media) ( Cost savings
per hire via social Media)

(Total Costs of Social
Media Branding) Where, Cost savings per hire
via Social Media Cost per hire using
traditional sourcing approaches (such as Job
Portals, Consultancies, Campus Visits) - Cost
per hire via Social Media (Ideally, zero)
And Total Costs of Social Media Branding Cost
of building a valuable brand for your company on
social media which would include the costs of
(creating Marketing Content Social Media
Advertising) to attract unique visitors.
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Digital Recruitments Best Practices
Resume Parsing Applicant Tracking Systems Social
Media Employment branding Analytics
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Digital Recruitments Best Practices
Resume Parsing Applicant Tracking Systems Social
Media Employment branding Analytics
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Digital Recruitments Best Practices
Resume Parsing Applicant Tracking Systems Social
Media Employment branding Analytics
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Digital Recruitments Best Practices
Resume Parsing Applicant Tracking Systems Social
Media Employment branding Analytics
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Digital Recruitments Best Practices
Resume Parsing Applicant Tracking Systems Social
Media Employment branding Analytics
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• 73 of job applications have been successfully
  filled through the uses of social media.
• LinkedIn is the most popular social networking
  site used for recruitment purposes with 94 of
  recruiters maintaining profiles, in comparison to
  66 on Facebook and 54 on Twitter.
• 20 of companies say that it takes less time to
  hire their candidates when using social media.
• 31 of companies that used social media to
  recruit saw an increase of employee referrals.
• 65 of companies that used social media to
  recruit compensate employees for referrals.

Are there real benefits of using social
media? YES, the stats remain pretty impressive
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
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Top Enablers that make recruitment faster and
cheaper

LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding Recognition Performance Tracking
SOURCING
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding Recognition Performance Tracking

SELECTION
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking

RETENTION
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Though LinkedIn seems to be the most obvious
solution, many recruiters actually don't know
where to start. Try the advanced search, scan for
other connections, join groups, etc.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Make use of your network and if you have a great
job, ask your followers to share it . Just be
mindful of not doing it too often as it might get
annoying
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Facebooks robust ad platform allows you to
target the right audience. Optimize the
efficiency by trying out facebook ads. Create a
jobs tab and it also helps to have a job
specific page.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
A well-done video will increase engagement. For
the video to have an impact, it needs to be
deployed correctly. Hence to broaden the
audience, it is important to put it up in
multiple locations. Videos can be a powerful
recruiting tools because they provide a medium to
effectively show an organization's passion.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
It is important to attend events that are not job
fairs. Sites like the Meetup.com or any other
local and professional events that are happening
in the area can help as you will get to network
with relevant professionals.Not only will this
give us access to talent, It will also be a great
branding opportunities to get the brand's name
out to the mass.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Today, you find forums for almost any industry or
niche. A great opportunity here is that you will
get to see knowledge, expertise, and even
complaints or frustrated laments about current
employers.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
A great and a cost effective way to ensure a
high-quality hire who are perfect fits to your
culture is to focus on recruiting boomerangs. An
ex employee might be hesitant but a quick
occasional call can do wonders and nudge them in
the right direction.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Video interviewing can pick up on subtle
emotional cues and body language. It's speed and
convenience allows more candidates to be screened
without the overhead costs.Today, there are tools
that enable this process to be automated and
candidates can take up pre-recorded questions.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Employee referrals though old school, cannot be
ignored as they shift a big chunk of the
recruiting work away from recruiters and on to
employees.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Psychometric testing can measure an array of
non-tangible attributes including intelligence,
reasoning, cultural fit, critical reasoning,
personality profile, optimism, etc . It can also
help present a positive brand image.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
This is a step we don't want to miss before
making any hire. However, it requires different
set of skills and is best done outsourced.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
A candidates online presence can tell you a lot
about their personality and cultural fit.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Have surveys, it gives employers an opportunity
to get the pulse and intervene before losing a
new team member.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Get your team talking! Intranet , open sessions,
parties, tools like Yammer, etc aid in good
employee bonding and will help improve brand
loyalty
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Often a hard area to get right, both individual
and team recognition can have a huge impact on
productivity and morale.
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Top Enablers that make recruitment faster and
cheaper
LinkedIn Twitter FacebookVideo/
Youtube MeetupsChat ForumsBoomerangs/corporate
alumni. Video Interviews Proactive employee
referralsPsychometric TestingReference /
Background CheckingSocial Media
CheckingEmployee EngagementInternal
Bonding RecognitionPerformance Tracking
Performance management is a critical process but
one that unfortunately most companies ignore.
Its also a process often run poorly, giving
staff the impression that the organisation
doesnt care about or invest in their performance
and professional development
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Recruitment Metrics

• Employee Turn Over Why do top performers leave
  your organisation?
• Ratio to Offers Interview Offer
  Ratio
• 
  Offer Acceptance Ratio
• Attrition Concerns Attrition rate Vs rate
  of growth of the company
• ROI of Recruitment Measure the return on
  investment of the process.
• Cost Per Hire Cost Per Hire
  (External Costs Internal Costs / Total Number
  of Hires)

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At a glance
By embracing and adopting digital technology as
part of your recruitment practices, it's
possible to attract and obtain the best talent
like never before. Social media recruiting
strategy and tools drives results,its
mainstream, and its here to stay. The
practitioners are becoming more advanced and so
are the tools. Were no fans of the phrase war
for talent, but we cant deny that its a
competitive atmosphere. Keep an eye out for all
the social recruitment trends and tools. Checking
these boxes will put you miles ahead and help you
up your game.
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ecruiting/ http//linkhumans.com/case-study/how-lo
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onster.co.uk/hr/hr-best-practices/recruiting-hirin
g-advice/managing-hiring-costs/what-are-the-most-c
ost-effective-digital-recruitment-methods.aspx htt
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iting.html https//www.eremedia.com/ere/3-trends-d
efining-hiring-success-in-the-digital-economy/ htt
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trategy-tips/ http//www.smartinsights.com/managin
g-digital-marketing/personal-career-development/20
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mmunity.com/brandviews/brandwatch/interview-lookin
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cmiokrHwZKu.97 http//www.smartinsights.com/managi
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strong-growth/ http//www.socialtalent.co/blog/5-m
arketing-trends-shaping-future-of-recruitment http
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References
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• https//www.tinypulse.com/blog/sk-recruitment-stra
  tegies-to-attract-and-win-top-talent
• http//gradvert.com/employers/how-to-set-up-your-d
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• http//www.hrpulse.co.za/recruitment1/233880-the-r
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• http//www.eremedia.com/ere/big-challenges-for-rec
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• http//www.eremedia.com/ere/the-top-12-reasons-why
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• https//hbr.org/2009/05/the-definitive-guide-to-re
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• http//recruitingdaily.com/fix-broken-recruiting-t
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• https//www.go2hr.ca/articles/planning-steps-your-
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• http//recruiterbox.com/blog/8-useful-recruitment-
  infographics/
• Maria Isabel Ventura articles
• Training and Development -Dr.S.V.Narayanan and
  Dr.B.Janakiram
• Recruitdaily.com
• Matt Charney articles
• Ashwathappa HRM book
• www.Externetworks.com
• https//www.fastcompany.com/3056641/the-future-of-
  work/how-employers-are-wasting-time-and-money-to-r
  ecruit-new-hires
• http//www.hireright.com/blog/2015/02/faster-candi
  date-recruitment-integrating-hr-systems-can-speed-
  time-to-hire/
• http//relentless.taketheinterview.com/4-best-prac
  tices-for-eliminating-hiring-process-bottlenecks/
• https//icitizen.com/blog/4-biggest-pain-points-or
  ganizations-face-overcome/

References
CodeGround Online Testing Platform is an online
assessment and evaluation system that helps
Recruiters conduct online screening tests to
filter candidates before the interview process.
CodeGround Recruitment Tests can be used during
Campus Recruitment or screening walk-in
candidates. CodeGround supports Aptitude Tests,
English Communication Skills Assessments and
Online Coding Contests in C, C, Java, PHP,
Ruby, Python and JavaScript. CodeGround also
supports asynchronous automated interviews.
CodeGround