10 Social Media Mistake Most Brands Make

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10 Social Media Mistakes Most Brands Make
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Social media marketing is a boon to marketers
today

• It helps
• Increase brand awareness
• Reach out to prospective customers and
  influencers
• Increase website traffic and search ranking
• Generate leads

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But here is the catch,when done right it could
help propel your business to better prospects but
when it goes wrong, it could send your business
plummeting down.
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10 social media mistakes most brands make
Not knowing your audience Not having a proper
strategy Not using the right social media
tool Trying to run before you learn to walk Using
shortcuts Not being social Not giving to
get Trying too hard Selling yourself short Not
measuring analytics
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1. Not knowing your audience
Creating right content is more important than
creating great content, which is why you need to
conduct a thorough market research. Knowing your
target audience will help you

• Empathize with them, understand their needs and
  cater better
• Build an emotional connection with the readers
• Produce content that resonates with the audience
  and doesnt fall flat
• Increase the appeal and hence ensure better
  results on your social media campaigns

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2. Not having a proper strategy
Having a proper social media strategy that best
fits your goal, who you want to reach and what
you want to accomplish will help you

• Find the most suitable social media tools
• Right size your companys resources
• Save precious time
• Helps you outwit and out write your competition
• Helps you reach your potential customers well
  ahead of your competitors

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3. Not using the right social media tools
There is no one-size-fits all solution. Choosing
the appropriate tool which works best for your
business will help

• Extend marketing reach by identifying and
  recruiting influencers
• Buying and managing paid ads on social sites
• Build and manage blogs, communities, ratings and
  reviews
• Publish content to third-party social networks
  and manage customer posts

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4. Trying to run before you learn to walk

• Take one step at a time
• Know the time and resources you have at your
  disposal
• Choose the sites that work for you, your business
  goals, and your customer wants
• Nurture the social platform that works best for
  you
• Establish a strong performance in that social
  platform before branching out to another social
  channel

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5. Using shortcuts

• When on social media you are required to don many
  hats like that of a writer, speaker,
  photographer, marketer, videographer, curator,
  editor, engager, etc. These are talents and
  skills obtained over years of reading, studying
  and fine-tuning the craft
• Posting one post in multiple social channels is
  the easiest way to lose a followers attention
• Posting quality ,engaging, unique content tailor
  made for each social channel not only shows your
  expertise but also captivates the audience
• Staying current with the pulse of social media,
  trends is essential to make sure that your posts
  are relevant

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6. Not being social

• Mechanically sharing posts isnt social media
  marketing
• Be a good listener to learn whats important to
  your target audience
• Build your online audience of quality followers.
  Connect with those people and work to build
  relationships with them because those people will
  be instrumental in word-of-mouth marketing for
  your business
• Engage! Join a conversation but dont force a
  conversation
• Make your presence known through active
  contributions to conversations prompt replies
  to comments

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7. Give to get

• Make sure that the audience can easily have
  access to all the information they might want to
  know about your product
• Failing to do this, might cause the customer to
  think that the company is incompetent and start
  looking for an alternative
• You cant expect others to share your content and
  talk about you if you dont do the same for them
• Share and talk about content published by others
  too
• Freebies, give a ways, social media contests is
  another sure way to build hype around your brand

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8. Trying too hard

• People hate being marketed to
• Trying too hard, overselling yourself, talking
  about you and only you makes your brand look
  pathetic and drives away the customers
• Dont post too frequently, try to space out your
  posts
• The domination of your posts on their feeds,
  might cause them to unfollow you

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9. Selling yourself short

• Make sure you steer clear of both extremities
  i.e, both overdoing and under doing it
• You can never achieve the results you need by
  playing it too safe
• You wont be able to generate the leads you need
  that way
• Make a tactical case to yourself of the negative
  consequences that would arise if you spread it
  too thin on social media

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10. Not measuring analytics

• Social data and metrics help you track your
  brands impact and reach online
• It also helps you better engage your customers,
  build relationships
• It helps you optimize your social media strategy
• Monitoring your social media analytics, keeping
  track of the viewers responses to your post, the
  reach of your posts constantly can make the
  difference between the success or failure of your
  social media presence

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Thank you