Social Media Marketing for Busines Branding - PowerPoint PPT Presentation

View by Category
About This Presentation
Title:

Social Media Marketing for Busines Branding

Description:

Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. – PowerPoint PPT presentation

Number of Views:116

less

Write a Comment
User Comments (0)
Transcript and Presenter's Notes

Title: Social Media Marketing for Busines Branding


1
(No Transcript)
2
Content
  • Defining Social Media its Benefits
  • Role of Social Media Marketing
  • Goals to Achieve using Social Media
  • Social Media for Business Brands
  • Pick Best Platform for Business Branding
  • Social Media Business Branding Strategies

3
Social Media its Benefits
  • Social Media is the future of communication a
    countless array of internet based tools and
    platforms that increase and enhance the sharing
    of information.
  • Social media can be used for a variety of
    purposes like social selling, content marketing
    or customer support, social media gives perfect
    opportunity to reach the target audience and
    build your brand.
  • Its a new age medium that depends upon mobile
    and web-based technologies that allows
    communities and individuals to share, discuss,
    re-create user generated content. Social Media is
    represented in various forms as microblogs, photo
    sharing, social bookmarking, social networks,
    blogs, business networks and forums.

4
Social Media Marketing Roles
  • Social media marketing or SMM is a form of
    internet marketing that implements various social
    media networks in order to achieve marketing
    communication and branding goals.
  • Social media marketing primarily covers
    activities involving social sharing of content,
    videos, and images for marketing purposes as well
    as paid social media advertising.

5
Goals To Achieve Using Social Media
  • Increase in website traffic.
  • Building conversions trust on social media.
  • Raising brand awareness.
  • Creating a brand identity and positive brand
    image.
  • Improving communication and interaction with
    targeted audiences.

6
Social Media for Business Brands
  • Facebook
  • The visual component is a key aspect of the
    Facebook. Social media marketing for business
    pages revolves around your conversation with
    audiences by posting industry-related articles,
    images, videos, etc.
  • Pinterest
  • Pinterest is the latest trend in social media
    marketing. Pinterest is a image-centered platform
    allow small businesses to showcase their own
    product offerings.
  • Google
  • On Google we can upload and share photos,
    videos, links, and view all your 1s. We can take
    advantage of Google circles, which allow us to
    segment our followers into smaller groups to
    share information.

7
  • Twitter
  • Twitter is the social media marketing tool that
    broadcast the updates across the web. Followers
    tweeters helps in sharing information buliding
    brand values.
  • LinkedIn
  • LinkedIn is professional social media marketing
    sites. LinkedIn Groups is a great place for
    entering into a professional dialog with people
    in similar industries and provides a place to
    share content with like-minded individuals.
  • Reddit
  • It provides a valuable venue for better
    understanding and learning from your target
    audiences.

8
Pick Best Platform for Business Branding
  • In social media, we have several options such as
    Facebook, Twitter, Pinterest, Instagram and many
    others for creating a buzz about our brands
    business.
  • We need to be careful to pick the right platform
    with respect to our brand business. Opting for
    several platform at a time can cause negative
    impact.
  • Facebook and Twitter are great platforms that can
    be used to promote any brand online Google is
    mostly used by people in the technology.

9
Social Media Business Branding Strategies
  • Access Your Purpose and Set Goals
  • It is essential to understand what brand wants to
    convey to audience. We are using social media for
    what, tackling customer service, brand awareness,
    selling products or educating the customer about
    latest offers .

10
Social Media Business Branding Strategies
  • Create Valuable and Shareable Content
  • Content and blog posts add a lot of benefit to
    branding. It helps in increasing the number of
    pages on website to increase the chances for more
    search engine visibility good content can
    support your brand image.

11
Social Media Business Branding Strategies
  • Use social campaigns to promote content
  • A growing number of brands use strategies such as
    contests and other social media campaigns to
    successfully gain visibility and generate leads.

12
Social Media Business Branding Strategies
  • Consistent Performance
  • Posting comments and funny photos, create
    background images that showcase the product or a
    brand image to keep doing the brand marketing
    consistently.

13
Social Media Business Branding Strategies
  • Transparency
  • Trust is one of the key feature for increasing
    brand value. Social Media define correct posture
    of the brand to the audience and provides a
    chance to learn more about company brand .

14
Conclusion
  • Social Media play vital role in Business
    Brandings. We must start with a platform that
    connect with the right audience regularly
    manage our business needs.
  • Pinterest is most valuable platform for
    Brandings.
  • Exciting new opportunities latest trends ensure
    the brand presence.

15
(No Transcript)
About PowerShow.com