6 Tips To Create A Successful Corporate Video

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6 Tips To Create A Successful Corporate Video
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Video can be a profitable marketing tool for
businesses of all sizes, so its worth
considering for your next campaign. Here are
six tips to keep in mind 1. Know your purpose.
Is it to drive awareness of your brand? Create a
platform from which to launch a new product or
service? Attract affiliates to sell your
products? Or persuade your customers to take part
in a survey? Its worth spending some time
outlining the basis of why youre creating your
video and what its key purpose is. 2. Ask
yourself Who is your intended target audience?
What are your audiences age range, gender,
salary, lifestyle, and hobbies? Define your ideal
customer as much as possible. If you wish, you
can give him or her a name, which can provide a
focus for the project. You will then create your
content for this particular character or persona,
for example Project Arnie. 3. Give your
target audience a reason to watch. Just as TV
programs are made with a particular audience in
mind, your video communications need to do the
same. Writing and delivering your content with a
target demographic in mind will ensure you have a
better chance of reaching the people you want to
with your message. 4. Define your key message.
Thanks in part to the immediacy of the Internet,
most of us have shorter attention spans than we
did a decade ago. Very few people, not even
committed fans, will sit through a video that
waffles aimlessly. You need to create a proper
structure with an emphasis on one or two key
messages. Your video should be no longer than
five minutes three is ideal. Make sure your tone
of voice is consistent throughout and that the
video content reflects your brand values. Be sure
to address your audience in their preferred
language. Dont alienate people by being too
corporate.
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5. Promote, promote, promote. You have now
created a great video for your business. But its
not much use to you if no one sees it. So how
will you promote it? Via your website. Make sure
its embedded in a prominent place, preferably on
your homepage, not buried several layers deep.
On your YouTube channel. Its easy and free to
sign up. Email your list. Use a dedicated
squeeze page for a particular campaign. 6.
Measure and evaluate your videos performance.
You need to put a system in place to measure the
effects of your video campaign against your
objectives. An effective video should pay for
itself in terms of savings or sales. Hopefully,
the experience will prove so profitable for you
that you will decide to use video as the focus of
future Internet marketing campaigns.
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