Spiced Fig Recipes - Gourmet Meals - www.spicedfig.com.au

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What is Spiced Fig?

• Curated subscription box with 6-7 gourmet food
  products and one indulgence products wrapped in a
  gorgeous tote.
• Delivered to subscribers gift receivers every 2
  months for just 55.

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Target Market Brand Partners

• Women aged 30, mid to high income, living in a
  metro area, interested in cooking eating well.

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Tote Bag Design
Elements of Spiced Fig
Provenance Magazine
Spiced Fig Website
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Spiced Fig Consumer Offer

• Subscribe to Spiced Fig to receive a delivery
  every 2 months for just 55.
• Gift Spiced Fig and have a gourmet surprise
  delivered to friends family for just 55 for
  one-tote or 165 for three-totes.

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Spiced Fig Consumer Offer

• The tote print will change every 2 months, and
  add something a little different to the
  subscription box concept.
• 6-7 full size artisan products from smaller,
  locally based manufacturers who produce high
  quality products.
• One indulgent beauty product for the subscriber
  each month (e.g. candle, skincare, bath salts,
  etc.)

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Spiced Fig Magazine Provenance

• Informing and entertaining, the full colour
  magazine, Provenance, will be included in with
  every Spiced Fig tote.
• Gourmet recipes to match the boutique products in
  the box with the aim to generate future habitual
  sales conversion.
• Interviews with the product makers, food trends,
  articles from thought leaders and more.

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For the Brand Partners

• Tell the story behind the product in the Spiced
  Fig magazine - why they are unique, the people
  behind the brand and how they create a product
  that is superior to the mainstream options.
• Gourmet recipes to match the boutique products in
  the box with the aim to generate future habitual
  sales conversion.
• Subscribers are incentivised to share pictures of
  their culinary creations and moments of
  indulgence using the products on Instagram
  Facebook each month
• Drive sales conversion of included brands through
  promotional offers / coupons for in-store or
  online purchase.
• Gain valuable consumer insights by incentivising
  subscribers to provide feedback on your brand
  product that is included in the Spiced Fig tote.

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Key Dates
Submission deadline Stock to warehouse Delivery month
22nd Dec w/c 19th Jan Feb
16th Feb w/c 16th March April
23rd March w/c 18th May June
25th May w/c 20th July August
24th August w/c 21st Sept October
19th October w/c 16th Nov December
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