CLV Driven Credit Offers Reduce Churn in Multi-SIM Market - PowerPoint PPT Presentation
Title:
CLV Driven Credit Offers Reduce Churn in Multi-SIM Market
Description:
The CSP leveraged Flytxt's NEON platform - Big Data Analytics powered Customer Retention application to manage the challenge. Analytics revealed that people who used Dual SIM enabled phones and were heavy night time users formed majority of subscribers who churned. Based on this analysis, a credit program was launched to manage this fall. The application further helped arrive at the minimum balance threshold and the ideal credit amount which would prevent subscribers from switching to other networks. For more information please visit here – PowerPoint PPT presentation
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Title: CLV Driven Credit Offers Reduce Churn in Multi-SIM Market
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