What does this advert suggest about childrens behaviour

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What does this advert suggest about childrens
behaviour?
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Todays session
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Behaviourism
S
R
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Social learning theory
S
R
O
Social Learning Theorists say that things take
place within the organism that mediate between S
and R. You do need to know about the persons
mental processes.
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Social learning theory

• Agrees with behaviourist learning theories
• Classical conditioning
• Operant conditioning
• Adds two important ideas
• Mediating processes between stimuli responses
• Observational learning

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Banduras SLT research
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• What did the children need to do in order to
  reproduce the behaviour later?

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Social learning theory
Attention
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Social learning theory

• Observation
• Model modelling
• Imitation
• Reinforcement punishment
• Vicarious reinforcement punishment

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Bandura (1965)

• Aims and conclusions
• External validity
• Internal validity
• Ethical issues

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Mediating factors

• What is the observer paying attention to?
• How effectively have they encoded the behaviour?
• How able are they to reproduce the behaviour?
• Do they have the motivation to perform the
  behaviour?