Empowering and Engaging.Making Health IT Relevant to Consumers The American Heart Association Model

1
Empowering and Engaging.Making Health IT
Relevant to ConsumersThe American Heart
Association Model

• Cortney M. Nicolato
• Senior Manager
• Strategic Alliances Health IT
• eHealth Initiatives 5th Annual Conference
• December 4th, 2008
• Washington, DC

2
About the AHA

• Largest Voluntary Health Organization in the US
• 98 of consumers have positive response to AHA
  logo
  
• 90 of consumers are likely to purchase a
  product carrying AHA name
  
• Strong, trusted brand with healthcare
  professionals (clinicians and researchers)
  
• Extraordinarily dedicated volunteer base
  (22.5M)
  
• Professionals, consumers, survivors

3
CVD and other major causes of death both
sexes.(United States 2004). Source NCHS and
NHLBI.
4
Organizational Mission

• The American Heart Association is a national
  voluntary health agency whose mission is to build
  healthier lives, free of cardiovascular diseases
  and stroke.

Health Impact Goal
Reduce CVD and Stroke death and disability by 25
by 2010
5
30.7 - Death Rate in CHD (NVSS2006)
29.2 - Death Rate for Stroke (NVSS2006)
14.5 - Uncontrolled High Blood Pressure (NHANES
2005-2006) 24.5 - High Cholesterol (NHANES 2005-
2006) 25.8 - Prevalence of smoking (NHIS 2006)
2.5 - Sedentary Lifestyle 2.6 - Reduction in Ob
esity Growth Rate (NHANES 2005-2006)
6
AHAs Focal Roles in Health IT

• The Researcher

• The Trusted Collaborator

The Patient Consumer Advocate
The Educator
7
The Researcher

• 1 billion dollars in CVD Stroke research
  funded in last 10 years
  
• PHR Impact Study commission in 2007 with Medem
• Initial results slated for early 2009

8
Consumer/Patient Advocate

• AHIC
• CCHIT
• Continua Health Alliance
• eHealth Initiative

9
The Trusted Collaborator
10

• Offers a new and improved free online
  cardiovascular wellness center
  
• Expands on Blood Pressure Management Center
  (BPMC), which launched in 2007
  
• Now includes blood pressure and other heart
  disease tracking tools, such as cholesterol,
  weight and medication
  
• Provides patients, caregivers and families a
  complete online cardiovascular health management
  application

11
Heart Attack Risk Calculator on Google Health
12
Groups Goals Choose To Move

• Launched Feb. 2008
• 620 actively engaged individuals
• User Comments
• inittowinitat39 Head of house,1 girl, 2 boys, 1
  grandson on the way...and going to live with me.
  I work 56-83hrs ...
  
• PMP I'm really overweight and unhappy. I'll be
  50 next year and don't want to be that way any
  more.
  
• kdaley0214 Stay at home mom. 45 year old
  female. 2 children ages 5 7. Recent open heart
  surgery

13
The Educator
HeartHub.org
14
The Educator
GoRedForWomen.org
15
The Educator
Personal Health Record Resource Center
www.americanheart.org/phr
16
www.americanheart.org/healthIT