Moderator: Paul Fisher, National Sales Director, News Digital Media Presenters: Kerry Field, Directo - PowerPoint PPT Presentation

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Moderator: Paul Fisher, National Sales Director, News Digital Media Presenters: Kerry Field, Directo

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... Planning Innovation. Moderator: ... we need to innovate in media planning ... How do agencies, clients and publishers innovate to keep pace with the changing ... – PowerPoint PPT presentation

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Title: Moderator: Paul Fisher, National Sales Director, News Digital Media Presenters: Kerry Field, Directo


1
Moderator Paul Fisher, National Sales
Director, News Digital MediaPresenters
Kerry Field, Director, Mindshare
InteractionLee Stephens, CEO, Aegis Media
PacificMichele Havas, Communications Manager
Digital, Diageo
2
  • Lets find out whos in the session.
  • You are a
  • Brand Advertiser
  • Agency Executive
  • Direct Marketer
  • Publisher /Media Owner
  • Technology Vendor

3
  • Objectives of this session
  • Why do we need to innovate in media planning and
    buying?
  • Developing a more diverse and integrated approach
    to media planning and buying.
  • How do agencies, clients and publishers innovate
    to keep pace with the changing consumer trends?
  • Case Study Examples

4
  • How would rate this session
  • 5 Excellent
  • 4 Very Good
  • 3 Good
  • 2 Couldve been better
  • 1 I learned nothing

This information will not be shown on screen.
5
  • Please provide feedback for each speaker on the
    panel by rating 1 5 with 5 being excellent
  • Paul Fisher, News Digital Media
  • Kerry Field, Mindshare Interaction
  • Lee Stephens, Aegis Media Pacific
  • Michele Havas,Diageo

This information will not be shown on screen.
6
  • To provide comments on this session please email
  • Beth Etling beth_at_ad-tech.com
  • Please mention the session title in your email.
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