The World is Watching What a NASCAR Sponsorship Means

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(No Transcript)
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The World is Watching!What a NASCAR Sponsorship
Means
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Unprecedented Exposure

• NASCAR sponsors received a record 4.2 billion
  of sponsorship exposure in 2004.
• (source Joyce Julius Associates)

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Brand Loyalty

• 72 pick a NASCAR-affiliated brand over a
  competing brand of equal price
• 46 will pay 10 more for a NASCAR-associated
  brand
• 43 will switch from current brand to a brand
  associated with NASCAR
• (Source Performance Research)

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Sustained Marketing Opportunities

• 10-month season
• Longest of any sport
• Hosts 17 of the top 20 highest-attended sporting
  events
• No. 2 on TV (behind NFL)
• Five largest NASCAR markets in 2004 - Atlanta,
  New York, L.A., Philadelphia and Tampa
• Live Broadcasts
• An average of more than 8 million people tune in
  to each NASCAR Nextel Cup Series event
• (Source Ipsos Insight, Joyce Julius
  Associates, Nielsen Media
• Research)

The cars shown here represent 7 of the 43
opportunities that exist for a sponsorship in the
NASCAR Nextel Cup Series.
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Brand Awareness Opportunities

• Signage on race car, uniforms, pit equipment,
  transporter, etc.
• Driver, show car appearances
• Promotions, sweepstakes, hospitality
• NASCAR advertising campaigns

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Who is This NASCAR Fan?
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NASCAR Fans

• 75 million strong
• No longer a Southern phenomenon
• Spending power
• More than 40 earn 50,000 annually
• Education
• Top corporate officers
• Men (60) and women (40)
• 18 to 44 years old (58)
• (Ipsos Insight, Joyce Julius Associates,
  Nielsen Media
• Research)

More than 160,000 NASCAR fans pack Bristol Motor
Speedway twice every year.
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The principals of Morgan-McClure
Motorsports
Driver Mike Wallace
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• 22-year veteran team in the NASCAR Nextel Cup
  Series
• 3-time winner of the Daytona 500
• A winning organization
• 14 wins
• 63 top-fives
• 13 pole positions

The Morgan-McClure Motorsports pit crew in the
2005 Daytona 500
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MMM Complex

• First-rate facility on I-81 corridor in Abingdon,
  Va.
• 90,000-square-foot attraction for more than
  35,000 vehicles daily
• Location offers sponsors increased visibility,
  exposure

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Driver Mike Wallace

• Legendary Wallace racing family Rusty, Mike,
  Kenny
• 8-time winner in NASCAR Craftsman Truck Series
  and NASCAR Busch Series
• Only driver with more than 100 career starts in
  each of NASCARs top-three series