AIM members online ad revenues

1
AIM members online ad revenues
Revenues according terms and advertising types in
year 2009
Revenues according terms and advertising types in
year 2008
Revenues according terms and advertising types in
year 2007
Vypracované AIM, podla IAB Europe
2
AIM members online ad revenues
Revenues according terms in years 2006 - 2009
Total revenues in years 2004 - 2009
Vypracované AIM, podla IAB Europe
3
Display advertising and rich media in
industries shares
Industries shares in display and rich media in
first term 2009
4
Definitions of online advertising types

• Definitions to the online advertising types
• Display Advertising
• A form of online advertising where an
  advertisers message is shown on a destination
  web page, generally set off in a box at the top
  or bottom or to one side of the content of the
  page.
• Sponsorship
• Sponsorship represents custom content and/or
  experiences created for an advertiser which may
  or may not include ad unties (i.e., display
  advertising, brand logos, advertorial and
  pre-roll video).
• E-mail
• Banner ads, links or advertiser sponsorships that
  appear in e-mail newsletters, e-mail marketing
  campaigns and other commercial e-mail
  communications. Includes all types of electronic
  mail (e.g., basic text or HTML-enabled).
• Search
• Search with keywords. This category includes paid
  listings, contextual search, paid inclusions,
  site optimalization.
• Classifieds and auctions
• Classified advertising is usually text-only and
  can consist of as little as the type of item
  being sold and a telephone number to call for
  more information.
• Lead Generation / Referrals
• Fees advertisers pay to Internet advertising
  companies that refer qualified purchase inquiries
  (e.g., auto dealers which pay a fee in exchange
  for receiving a qualified purchase inquiry
  online) or provide consumer information
  (demographic, contact, and behavioral) where the
  consumer opts into being contacted by a marketer
  (email, postal, telephone, fax).
• Rich media
• A broad range of digital interactive media.

Vypracované AIM, podla IAB Europe
5
Definitions of industries branches

• Categories
• Financies
• Automotive
• Telecommunications
• Health
• Media
• Entertainment and freetime services
• Tourist trade and transport
• Household and officies furnitur
• Food goods
• Drugstore goods and parfumery
• Other services
• Other goods

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• AIM has officiated since May 2005 as a
  partnership of Slovak Internet media. Main
  purpose of this association is to inform about
  Internet and its options as an advertising
  medium. Association indicates the online
  advertising amounts from its foundation, with the
  first numbers being from the year 2004. AIM is
  also a sponsor of AIMmonitor, the representative
  measurement of Slovak Internet visitors data.
  AIMmonitor has been working since January 2007.
  Members of AIM are due to take part in it, but
  other Internet providers can also attend this
  measurement.
• AIM had to 1st of August 2009 30 members.
• Address Asociácia internetových médií
• Viedenská cesta 5
• 851 01 Bratislava
• Slovakia
• Web www.aimsr.sk
• Email info_at_aimsr.sk
• Executive Board Chief Mgr. Milan Csaplár
  Email milan.csaplar_at_aimsr.sk
• Executive Manager Mgr. Veronika Pizano Email
  veronika.pizano_at_aimsr.sk Tel. 421
  948 112 100

Vypracované AIM, podla IAB Europe