Website Development

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Website Development

• How your organization can have a web site.

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Why would you want a web site?

• Information
• Most web sites are created to pass on information.

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What do you want on your web site?

• What Information?
• Who you are.
• What you do.
• Why you do it.
• How you can be contacted.
• How your organization or group can be of service.
• Newsletter
• Products
• Helpful information

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Why would you want a web site?

• Easy to Maintain
• Web sites, unlike paper are easy to update.
  Imagine how hard it is to change your phone
  number in the phone book, Yellow Pages, a
  brochure or pamphlet you create and send out.
• Instant updates.
• Always there.

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Why would you want a web site?

• Cost Effective
• A web site can be free or have minimal costs if
  the right volunteers are available.
• Sometimes web developers can be enticed to offer
  their services for free or at a lower then normal
  cost, especially if they are a student or just
  starting a new business.
• Its possible to have pages dedicated to
  satellite groups of large organizations.

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Why would you want a web site?

• Hire a Web Developer
• Hiring an experienced web developer has many
  benefits
• More polished professional looking web site.
• They would understand the process of developing a
  web site.
• They would understand Search Engine Optimization
  (SEO).
• You are hiring a company, you would ultimately be
  in control.

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How do you go about creating a web site for
your group?

• There are several items to think about when
  developing a web site.
• Content what you have to say about your
  organization
• Search Engine Optimization Making sure your web
  site shows up when someone goes looking for it
• Graphic Design the look and fee.
• Hosting

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Creating a web site for your groupContent

• This is the most important step, take time to
  plan it out
• Who will coordinate the site
• What content do you want on it
• Look at other web sites, see what they have or
  dont have
• Put pen to paper, write down everything you think
  you might want on it
• Make sure you have current information-
  especially contact information
• make sure you have permission
• Using images
• Use images if you can
• Make sure you have permission to use them

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Creating a web site for your groupSearch Engine
Optimization

• Meta tags need to be filled out.
• Your Search Terms need to be in the content,
  both titles and paragraphs.
• Google site map.
• Links.

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Creating a web site for your groupGraphic Design

• Keep it simple.
• Look at other web sites.
• Use templates (for ideas or the templates
  themselves).
• Dont over do it.
• First impressions count The average person
  spends less then 10 seconds deciding if they will
  stay on your web site.

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You need a place to put your web site.

• Use a space provided by your Internet Service
  Provider (ISP).
• calgaryostomy.shaw.ca
• shaw.ca/calgaryostomy
• Usually included with the cost of your internet
  service but not as easy to use as your own domain
  name

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You need a place to put your web site.

• Use a free hosting company
• Many offer serves free of charge.
• Email forms.
• Photo galleries.
• Forums.
• Disadvantages
• Advertising.
• Slow page loading.
• Unprofessional look.

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You need a place to put your web site.

• Register a domain name and buy hosting.
• Cost effective 5 to 20 a year for a domain
  name, 50 to 150 a year for hosting.
• www.registeredhosting.ca
• Branding - Recognized as yours
  calgaryostomysociety.ca, ostomycanada.ca.
• Dedicated email address anybody_at_calgaryostomysoc
  iety.ca.
• You will need to understand a bit more about the
  web and how it works to use this method. It helps
  to have a volunteer who understand the process.

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Questions
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