Exercise, Fitness, Activity

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Exercise, Fitness, Activity

• Staff Skills
• Meeting the needs of a diverse client group

Robin Gargrave Executive Director YMCA Fitness
Industry Training
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Where are the diverse clients?

• Where are the clients? - 20 Sporty Types
• Mintel Research Acorn A.B.Cs
• Who are excluded?
• - B.M.E.
• - Disabled people
• - Unhealthy People
• - Poor people

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Are we bovered?
This cycle of doom is expensive, soul
destroying and is an affront to human health and
dignity
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Build it and they wont come!

• Reasons for not coming?
• All the usual barriers PLUS
• Lack of accessible kit and facilities
• Lack of appropriately segmented social marketing
• Lack of knowledge and understanding by fitness
  centre staff.
• 71 of users identified staff training and
  supervision as less then satisfactory
• Gary Jalen Foundation research 1996

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Have we had a go? Yes!

• IFI is a success
• 1,400 staff trained in Level 3 Exercise and
  Fitness for Disabled People
• 438 have gained a nationally recognised
  qualification CYQ Adapted Physical Activity for
  Disabled People
• 5,000 centre staff have received Disability
  Awareness training
• 180 centres

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Drivers for inclusion

• Exercise referral schemes
• Son of IFI
• 2012 Paralympics
• Training programmes
• - Cardiac Rehabilitation
• - Chair Exercise
• - Obesity
• - Mental Health

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Drivers for inclusion cont.

• Government targets and campaigns
• Public awareness of health messages
• - 5 a day versus 5 a week?
• HAFOS 2006 50 of non exercisers want to do
  something about their health

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FIA Code of Practice

• Staff must be qualified
• Staff must be REPs registered
• Staff must not step outside their area of
  professional competence
• Standard 7 DDA Compliant
• - Must produce evidence of staff training

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Inclusive Fitness Mark
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Inclusive Fitness Mark
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Factors for success in reaching the Hard to
Reach

• Regular contact
• Access to role models
• Increased self efficacy
• Use of recognised behavioural and cognitive
  change approaches
• Group sessions/peer support
• Ease of access, including transport
• Mix of facility based and outreach programmes

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Factors for success in reaching the Hard to
Reach cont.

• Telephone support
• Culturally relevant
• Community based
• Moderate intensity
• Low skill modalities
• Specific agreed adaptations
• Multi agency partnerships

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Factors for success in reaching the Hard to
Reach

• Employ people with the following skills or train
  and develop them!
• Motivating
• Supportive
• Empathetic
• Committed to physical activity
• Socially effective (sticky people)

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• Leadership
• Consistency and reliability
• Dynamic/flexible
• Communication
• Values driven (ethical)

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Staff training Whats on offer?

• Disability Awareness Training
• EFDS/YMCAfit 1 day
• Exercise and Fitness for Disabled People
• - Four days and one day exam
• Exercise and Activity in Mental Health

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Staff training Whats on offer?

• Exercise for the Older Person
• Exercise Referral
• Diversity Training
• Coaching and Supporting Change
• BACR
• Chair Exercise

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Staff training and qualifications

• Level 2 Studio Instructor

Dead End
Entry
Level 2 Gym Instructor
Level 3 Advanced Instructor
Personal Trainer
Older Person, Exercise Referral, Disabled People
Level 4 (TBC) Higher Risk? Medical Conditions
Work?
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Staff training and qualifications future model
Entry Level 2 Gym Instructor or Studio Instructor
Level 4 Clinical Conditions
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Inclusion in Fitness for the 21st Century

• Are we ready for the Challenge?
• Commitment and culture - it comes from the top
• Work based learning
• E learning
• Blended learning let your people go!

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Any questions or observations? Thank you