Creating a culture for working better together

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Creating a culture for working better together
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About the UNECE

• Different technical programs
• Statistics
• Energy
• Transport
• Environment
• Trade
• Housing
• Etc

• 56 member countries
• 200 staff
• Based in Geneva

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How to improve the situation?
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Could Web 2.0 provide solutions?
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Santa 2.0?
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Enterprise 2.0 the application ofWeb 2.0
within the organization
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What is the problem?

• Boundaries within organizations
• between work units
• between geographical locations
• between social groups
• physical environment
• Email
• Restricted to sender/receiver(s)
• Content is hidden within inboxes
• Poor recordkeeping practices

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Examples of Enterprise 2.0

• Blogs to document and share
• Wikis for collaborating
• Social networks strengthen weak ties

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Advantages of Web 2.0

• Use is widespread
• Relatively inexpensive
• Flexible
• Devolved to individuals
• Informal and quick

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Risks

• Choosing the right tools
• Integration with existing systems
• Loss of control
• People will use them anyway

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You will need to have

• Senior management support
• Communication
• Culture
• Incentives
• Infrastructure

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Conclusions of UNECE study

• General dissatisfaction with internal
  communication
• Staff know about Web 2.0
• Applications already in use
• Lots of good ideas
• Cultural change is needed

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Questions for discussion

• What plans do you have for using Web 2.0 for
  internal communication?
• Is anyone using blogging successfully?
• Is Facebook banned or encouraged in your
  organization?

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Questions for discussion

• What kinds of incentives and rewards exist to
  encourage internal communication?
• How well can the management of internal and
  external communication be combined?