R A I S E The Funding Your Effort Needs

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R A I S EThe Funding Your Effort Needs

• Families Northwest
• Contact K. Jason Krafsky for more info
• Jason.Krafsky_at_FamiliesNorthwest.org

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What You Need to Raise Funds

• Logo
• General Brochure
• Original Stock Photography
• Web Site
• Electronic Newsletter
• Power Point Presentation
• Corporate Video
• Letterhead/Envelope
• Business Cards

Families Northwest
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What You Need to Raise Funds

• Electronic Brochure Design
• Major Donor Booklet Design
• Secure, Online Donor Database
• Receipts/Thank Yous
• General Appeal Mailings
• Acquisition Mailing and List Rental
• Share the Vision Promotional and Event Materials
• Advance the Mission Promotional and Event
  Materials
• Fundraiser Promotional and Event Material Design

Families Northwest
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Annual Campaigns Events

• Fundraising Events
• Dinner
• Breakfast/Lunch/Dessert
• Matching Grant Campaigns
• Year-end Campaigns
• Share the Vision/Advance the Mission Home Events

Families Northwest
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Different Partners Different Approaches

• Partner Segment General Approach Example
  Tactics

11 lunches 125 deserts 1600 banquets 11
lunches/ calls 11 Meetings/ calls Matching
Grant Challenge

• Rifle Approach
• Shotgun Approach
• Rifle Approach
• Rifle Approach

• Individuals
• Corporations
• Churches

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Multiple Funding Streams

• Direct Mail Appeals/E-Appeals
• Online Giving thru Web Site
• Board Revenue
• Major/Corporate Donors
• Church Missions Boards
• Grants/Foundations
• Planned Giving
• Donated Items thru Third Party

Families Northwest
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Relating with Partners

• Relationships, Relationships, Relationships
• Respect the Giver, Not the Gift
• Appreciate the Sacrifice People are Making
• Never Underestimate the Giving Capacity of People
• Follow Up Follow Through w/Kind Persistence
• A No Today Doesnt Mean No Tomorrow

Families Northwest
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Fundraising Annual Cycle

• February Stakeholder Annual Report
• Apr-Jun Spring Matching Grant Campaign
• July Summer Direct Mail Appeal
• Sep-Nov Fall Event Campaign
• Dec 07 Year End Campaign
• Supplemental events Share the Vision/Advance the
  Mission events, Fee-Income Events, Local Funders

Families Northwest
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Relating with Core Mission Partners

• Avoid using donor term. Use the term partner
• A PARTNER is someone who
• Understands and can articulate your vision
  mission
• Advances your mission with their sphere of
  influence
• Invests their time, talent and treasure in your
  mission

Families Northwest
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Types of Mission Partners

• Core Mission Partners
• Major underwriter, major gifts
• Regular Mission Partners
• Support mission on regular basis
• Special Gift Givers
• Sporadic or unexpected donations
• Refrain from using one-time gift

Families Northwest
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Top 10 Core Mission Partner Lessons

• Build personal relationships apart from money.
• Appreciate them.
• Understand WHY they give.
• Uncover emerging core mission partners.
• Involve them in your mission.
• Understand your role.
• Hold effective meetings.
• Ask!
• Report to them regularly.
• Tailor your communications to them.
• Adapted from Mike Buwalda

Families Northwest
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Understand Who Your Partners Are

• Majority of the funding of your efforts will be
  from VISION-MINDED, LONG-RANGE THINKING
• CORE MISSION PARTNERS.
• They understand culture change takes time.
• They are capable of significantly investing in
  your mission year after year.
• Eighty-percent of your funding will come from
  twenty-percent of your partners.

Families Northwest