Envision Jefferson 2020 Economic Development Element

1
Envision Jefferson 2020Economic Development
Element
UNO Center for Economic Development

• June 23, 2005

2
Planning Process

• Update of The Jefferson EDGE 2010 began in
  October 2004.
• The Community Assessment and Cluster Analysis
  were updated.
• A CEDS committee meeting was held in February to
  perform a SWOT Analysis and identify critical
  issues.
• Four task forces met during March and April to
  develop action plans related to Image and
  Branding, Regional Cooperation, Land Development
  and Redevelopment, and Quality Jobs and Workforce
• The CEDS committee met again in May to review the
  action plans and prioritize the plan objectives.

3
Economic Development Element Components

• Economic Development Introduction/History
• Existing Conditions and Trends
• Economic Cluster Analysis
• Economic Development Critical Issues
• Goals, Objectives, and Policies

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Economic Development Overview

• Economic Development includes activities that
  lead to job creation, an increase to the tax
  base, and improvement to the quality of life
• Economic Development efforts in Jefferson Parish
  began in 1977 with an Overall Economic
  Development Plan completed by the RPC.
• The Jefferson Parish Economic Development
  Commission (JEDCO) was formed in 1987.
• The mission of JEDCO is to promote economic
  growth in Jefferson through the attraction,
  creation, and retention of quality jobs and to
  enhance a favorable business and investment
  climate.
• In 1999, JEDCO spearheaded a process to develop
  the Jefferson EDGE, a five-year economic
  development plan for Jefferson Parish. The
  Jefferson EDGE was adopted in 2000.
• In 2005, the Jefferson EDGE has been updated
  through another extensive planning process. The
  Economic Development Element of Envision
  Jefferson 2020 was also developed as a result of
  this process.

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Existing Conditions and Trends

• Factors related to economic development
• Population
• Employment
• Education
• Land Use and Real Estate
• Transportation
• Public Safety
• Roads
• Taxation
• Business Incentives
• Financial Resources

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Population

• Jefferson Parish experienced rapid population
  growth between 1950 and 1980. Since 1980,
  Jefferson Parish has not gained any significant
  population growth.

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Migration

• For the 2003-2004 period, Jefferson Parish
  experienced a net loss of 2,120 residents. A
  significant number of these residents moved to
  St. Tammany and St. Charles Parishes.

8
Employment

• Employment in Jefferson Parish increased 9.4
  percent from 1995-2002. This rate of growth is
  above the growth rates for the New Orleans MSA
  (5.9 percent) and Louisiana (8.7).

• Employment in Jefferson Parish accounted
  for 35 of the total employment in the New
  Orleans MSA in 2002.

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Real Estate

• Average home prices rose to 178,177 in Jefferson
  Parish in 2004. The average house price in East
  Jefferson in 2004 was 222,730. The average
  house price in West Jefferson was 127,784. The
  average annual appreciation of Jefferson Parish
  homes was 9.4 percent from 2003 to 2004.

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Community Assessment Education

• A substantial percentage of students in
  Jefferson Parish attend private schools. Over
  35 of Jefferson Parish students are enrolled in
  private schools

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Community Assessment Education
The Jefferson Parish Public school systems
District Performance Scores (DPS) have lagged
behind the regional average for the past several
years.
Public School District Performance Score, New
Orleans MSA
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Cluster Analysis Overview

• Jefferson Parish has witnessed few, if any, large
  scale economic changes since the original
  Jefferson EDGE report was completed in 1999.
  Bureau of Labor Statistics (BLS) and Census
  Bureau data confirm this.
• Relative to the national average, Jefferson
  Parish has particularly large concentrations of
  employment in the following sectors
• Mining
• Transportation Equipment and Manufacturing
• Wholesale Trade
• Real Estate and Rental and Leasing
• Petroleum and Coal Products Manufacturing
• Construction
• Administrative and Waste Service

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Cluster Analysis Strong Clusters
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Cluster Analysis Weak Clusters

• Relative to the national average, Jefferson
  Parish has especially weak employment
  concentrations in the following key clusters
• Finance and Insurance
• Professional and Technical Services
• Information
• Computer and Electronics Manufacturing

• Relative to the regional economy, though, the
  only cluster that is a strong employment cluster
  in the metropolitan statistical area (MSA) that
  is not a strong cluster in Jefferson is Chemical
  Manufacturing

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Cluster Analysis Developing Clusters

• Based on industry growth rates within Jefferson
  Parish, four developing clusters have been
  identified as significant areas of potential
  growth in Jefferson Parish. These clusters are
  identified as
• Computer Systems Design
• Motion Picture and Video
• Food Manufacturing
• Telecommunications

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Cluster Analysis Developing Clusters
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Economic Development Critical Issues

• Image and Branding
• Building a brand image defines who you are, the
  perception that you wish to convey and the design
  construct that will convey this message.
• Currently, Jefferson Parish has no brand
  identity.
• A brand identity makes it easier to sell
  Jefferson Parish because all agencies will be
  consistently selling the same billion-dollar
  product.

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Economic Development Critical Issues

• Regional Cooperation
• Issues related to port activity, waterways,
  surface transportation, tax policy, the airport,
  and workforce require regional cooperation
• Cooperative efforts will require commitments from
  numerous partners to enhance economic development
  opportunities in Jefferson Parish and the region.
  
• These partners include Greater New Orleans, Inc.,
  the Jefferson Chamber, the Regional Planning
  Commission, and the State of Louisiana.

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Economic Development Critical Issues

• Land Development and Redevelopment
• Many of the issues related to land development
  and redevelopment relate to impediments to
  development and redevelopment that need to be
  addressed in order to create economic development
  opportunities in Jefferson Parish.
• The major issues related to land development and
  redevelopment include Huey P. Long Bridge
  improvements, environmental permitting, Harvey
  Canal and Elmwood area planning, hurricane and
  flooding protection, zoning regulations,
  permitting, and Metairie CBD Plan implementation.
  

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Economic Development Critical Issues

• Quality Jobs and Workforce
• The retention and recruitment of quality
  employment opportunities is the critical mission
  of JEDCO.
• The availability of a ready and capable workforce
  enhances the economic development opportunities
  for the parish.
• The issues related to quality jobs and workforce
  include public education, workforce training,
  business retention and expansion, cooperative
  endeavors, availability of capital, and limited
  employment opportunities.

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Goals, Objectives, and Policies

• The goals, objectives, and policies of the
  Economic Development Element address the
  following
• The critical issues identified in the planning
  process
• Image and Branding
• Regional Cooperation
• Land Development and Redevelopment
• Quality jobs and Workforce
• Projects that will promote economic development
  opportunities in Jefferson Parish
• Churchill Technology and Business Park
• Huey P. Long Bridge Expansion
• I-49 Corridor
• South New Orleans Development
• Implementation of the Metairie CBD Plan
• Protection and Enhancement of Elmwood,
  Avondale, and Harvey Canal Areas
• Transportation Initiatives, including Earhart
  Expansion and Dickory Extension

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GCR Associates, Inc. Greg Rigamer,
President grigamer_at_gcr1.com 504.304.2500
800.259.6192 fax [phone] Lakeshore
Drive New Orleans, LA 70122 UNO Research
Technology Park Advanced Technology Center