A Survey of Kansas Rural Grocery Stores

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A Survey of Kansas Rural Grocery Stores

• Research Report Prepared for the
• Rural Grocer Summit
• June 1, 2008

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A Survey of Kansas Rural Grocery Stores

• Surveyed 213 rural grocery stores in KS towns of
  less than 2,000
• 86 surveys were returned for a rate of 46
• Complete survey results can be found at
  ruralgrocery.org

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A Survey of Kansas Rural Grocery Store Customers

• Mailed surveys to 5,777 rural grocery customers
  in five locations
• Two store areas in the northeast
• Two store areas in the south central
• One store area in the west
• Numerous stores were identified by customers
• 990 surveys were returned for a rate of 17.1
• Complete survey results can be found at
  ruralgrocery.org

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Customer Survey Shopping Locally vs. Shopping
at Chain Store

• Local Grocery Store
• Visits per month
• 4 never
• 41.5 1-4 times
• 25.1 5-8 times
• 29.1 over 8
• Av. dollars spent
• 38 lt than 20
• 59 20 - 100
• 3.6 gt 100
• Primary reason for visit
• 51 - weekly, monthly grocery shopping
• 80.6 - essentials, emerg. items

• Chain Grocery Store
• Visits per month
• 1 never
• 71 1-4 times
• 21 5-8 times
• 7 over 8
• Av. dollars spent
• 6.8 lt than 20
• 61 20 - 100
• 32 gt than 100
• Primary reason for visit
• 81.3 - weekly, monthly shopping
• 40.6 - essentials, emergency items

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Questions?

• Thank you!