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Menu

• How people use the Economic Census
• Find a NAICS code
• Key Economic Census reports
• Find data for your area
• Determine the number of small businesses in your
  area

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Overview
How People Use the Economic Census

http//www.census.gov/econ/census02/guide/slides/s
p-ec02-asbdc05.ppt
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Many of the Federal government statistics about
business come from the Census Bureau
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Principal Economic Indicators Produced by the
Census Bureau

• Advance Monthly Retail Sales
• Manufacturing and Trade Inventories and Sales
• Monthly Wholesale Trade
• Manufactures Shipments, Inventories and Orders
• Quarterly Services Survey NEW
• Housing Starts
• Value of New Construction Put in Place
• Housing Completions
• New Homes Sold and for Sale
• US International Trade in Goods and Services
• Quarterly Financial Report (two releases)
• Housing Vacancies

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Surveys vs Census

• Economic Census
• Every 5 years (years ending in 2 7)
• Industry/product detail
• Detailed Geography

• Economic Surveys
• Annual, quarterly, monthly
• Limited detail
• Mostly national

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The Economic Census is indispensable to
understanding Americas economy
--Alan Greenspan, Chairman, Federal Reserve
Board of Governors
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Public Sector Uses

• Benchmarking
• Tracking economic change
• Attracting new businesses
• Assisting business development

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Sound and timely economic data are the fuel
that powers business decision making
--Thomas J. Donohue, President, United States
Chamber of Commerce
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning
Whats my share? How does my firm compare?
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning Study business
markets Site locations Sales territories Foreca
sting sales
Where are my customers? suppliers? competitors?
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Private Sector Uses
Study your industry Market share Product
trends Strategic planning Study business
markets Site locations Sales territories Foreca
sting sales Evaluate investments Estimate
market size Data for loan applications
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Sector contribution to GDP
Economic Census Coverage
Economic Census 85 Agriculture and Governments
Censuses 13 Not covered 2
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Increasing Census Coverage
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Economic Census Data Collection
97 of output covered by 5 million establishments
that get report forms
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NAICS
North American Industry Classification System
Superseded SIC in 1997
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www.census.gov

• For more information
• 1-301-763-2547
• 1-877-790-1876
• econ_at_census.gov

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Menu

• How people use the Economic Census
• Find a NAICS code
• Key Economic Census reports
• Find data for your area
• Determine the number of small businesses in your
  area

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Industry Classifi- cation
How to find a NAICS code
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Economic Census Table

• Data classified by industry according to NAICS
• (North American Industry Classification System)

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New Numbering System
Description
Code
Level

• Example

Information
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Sector
Broadcasting (except Internet)
515
Subsector
Radio and Television Broadcasting
5151
Industry Group
Radio Broadcasting
51511
Industry
Radio Stations
515112
U.S. Industry

• 6-Digit NAICS codes replace 4-digit SIC codes
• Up through 5 digits industries are comparable
  between the 3 countries

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Establishment

• The economic unit that is classified by industry
  is an establishment
• A store, warehouse, factory, etc. at a single
  physical location

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Company

• One or more establishments under common ownership
  or control are a company, or firm.

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NAICS Manual
In print and at www.census.gov

• Definition for each industry
• Alphabetic index
• Correspondence tables

• 2002 Edition
• NAICS02 to NAICS97
• NAICS97 to NAICS02

• 1997 Edition
• NAICS97 to SIC
• SIC to NAICS97

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Assembling Time Series
1997 is the one year that selected Census data
were published by both SIC and NAICS

• SIC 1987 1992 (1997)
• NAICS 1997 2002 2007

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www.census.gov
Start here
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www.census.gov/naics
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NAICS keyword search results
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What we see when we click on NAICS 511210 in the
search results table
Direct links to correspondence tables
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NAICS keyword search results
Wholesale definition changed - see 1997 and 2002
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This page is updated frequently
Changes planned for 2007
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ExerciseTry it yourself at the other computer

• In what industry would you find gambling cruises?

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www.census.gov

• For more information
• 1-301-763-2547
• 1-877-790-1876
• econ_at_census.gov

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Menu

• How people use the Economic Census
• Find a NAICS code
• Key Economic Census reports
• Find data for your area
• Determine the number of small businesses in your
  area

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EconomicCensus Products
What are the key Economic Census reports?
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www.census.gov
Start here
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Reports are issued by state by industry sector
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Economic Census Geography

• U.S.
• States
• Metro areas
• Counties
• Places of 2,500 Inhabitants
• ZIP Codes (not in this series)

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Subject Reports

• Separate reports for each sector
• In service-producing sectors
• Product lines
• state data for many industries
• Metro data for wholesale, retail, accommodations
  only
• Establishment and firm size
• Miscellaneous subjects
• limited state data

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Product lines data tell you what each industry
sells
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Business Expenses
Business Expenses tell you what certain
industries buy
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ExerciseTry it yourself at the other computer

• When will ZIP Code Statistics from the 2002
  Economic Census be published?

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www.census.gov

• For more information
• 1-301-763-2547
• 1-877-790-1876
• econ_at_census.gov

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Menu

• How people use the Economic Census
• Find a NAICS code
• Key Economic Census reports
• Find data for your area
• Determine the number of small businesses in your
  area

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How to find data for your area
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Media

• Conventional
• Printed reports (only a few)
• PDFs on the Internet
• Drill-down tables on the Internet
• Databases
• On CD-ROM (1997) or DVD-ROM (2002)
• On Internet--via American Factfinder

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www.census.gov
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Once in FactFinder, data can be reformatted,
manipulated, downloaded
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ExerciseTry it yourself at the other computer

• What were total sales of used car dealers (NAICS
  44112) in your own county in 2002?
• (Hint - look at both employers and nonemployers)
  

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Menu

• How people use the Economic Census
• Find a NAICS code
• Key Economic Census reports
• Find data for your area
• How many small businesses

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Statistics about Small Business
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www.census.gov
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• Define small business the way you want
• 1 to 19 employees
• 1 to 99 employees
• 1 to 499 employees
• Its your choice

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Statistics of U.S. Businesses
Firms with paid employees

• Firms by employment size by NAICS
• allows you to define small business
• Geography
• US
• States
• Metropolitan areas

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This table does not include businesses that dont
pay payroll taxes, e.g., self-employed. Follow
the link for Nonemployer Statistics.
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17 million more businesses
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Total businesses in 2001 Employer firms
5,657,774 Nonemployer firms 16,979,498 22,637,272

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• Include nonemployers in your counts of small
  business
• But dont include this line. These are firms of
  unknown sizemost went out of business before Mar
  12 or came into being after Mar 12.

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Nonemployer Statistics

• Businesses w/o paid employees account for
• 70 of all businesses
• 3.5 of all sales
• Excluded from other census reports
• U.S., State, county metro data
• Updated annually

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County Business Patterns has a different kind of
data by employment size
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But what County Business Patterns has is
employment size of establishments (individual
locations) --Not size of companies
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So, instead, use Statistics of U.S. Businesses
for figures on small business, large business,
etc.
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2002 Economic Census

• 1-301-763-2547
• 1-877-790-1876
• econ_at_census.gov

http//www.census.gov/econ/census02/guide/slides/s
p-ec02-asbdc05.ppt