Who likes the idea of making the sale once and then getting an income from that sale every month?

1
(No Transcript)
2

• Who likes the idea of making the sale once and
  then getting an income from that sale every
  month?

3

• We do too
• Thats why we love membership sites.

4
In this talk well show you

• How to choose a membership site topic
• How to build a membership site
• More ways to market membership sites

5

• Weve developed a system to build membership
  sites thats very quick and easy

6

• After the initial set up the site takes us only a
  few hours a week to maintain

7

• That means
• its primarily
• PASSIVE INCOME

8

• Passive income means were not exchanging hours
  for dollars

9
What is a membership site?

• Subscription site, continuity program
• Only make the sale once and continue to get paid
  every month.
• Build a relationship so you become a trusted
  advisor.
• Can continue to upsell other products based on
  the relationship.

10

• We have a really unique membership site system

11

• Its quicker, easier and cheaper than any other
  membership site system weve seen

12
Benefits of our system

• We apply the 80/20 process to everything we do
• Only need a small amount of content to launch
• We send sequential content, so members stay on
  average for 12 months or more.
• Uses a range of payment options that work in
  Australia.
• Costs very little to set up, as we dont use
  expensive proprietary software.

13

• Our target for each membership site is to have
  1,000 members paying 49 per month within 12
  months
• (588,000 per year)

14

• Yaro Starak uses our membership site model
• http//www.youtube.com/watch?v8DFK3hvWgEg

15

• We know people whove sold their membership sites
  for 3 to 5 times annual earnings

16
Example and guided tour

• www.andrewanddaryl.com
• Landing page
• Free content page
• Sign up page
• Members only page
• Eclass 1

17
Our steps to build a membership site

1. Identify and plan the topic
2. Build the content
3. Do the marketing
4. Add a back-end if you want to

18

• Step One
• Identify and plan the topic

19

• Tips for choosing a great topic
• Make it targeted, not broad
• Make it something youre interested / experienced
  in
• The opportunity to make money generally outsells
  other topics

20

• Key criteria for a great topic
• Great story or hook
• Hungry, desperate, fanatical crowd
• Marketing channel easy to identify

21
Criteria for a great topic

• Great story or hook (yours or someone elses),
  eg
• www.EarlyLearningForKids.com
• www.cashflow-positive-property.com
• www.cash-smart-kids.com

22
Criteria for a great topic

• Hungry / fanatical crowd desperate for
  information, eg
• www.SliceYourGolfHandicap.com
• www.RealEstateDevelopmentClub.com
• www.BecomePregnantProgram.com

23
Criteria for a great topic

• Marketing channel in place or easy to identify,
  eg
• www.love-to-quilt.com
• www.mlmLeadsMadeEasy.com
• www.TeacherTeamBuilding.com

24

• Once weve chosen the topic we prepare an 8020
  plan

25

• Step Two
• Build the content

26
Building content

• Apply the 80/20 principle
• You can launch your membership site with as
  little content as just one eclass
• Content can be text, audio or video
• Its easy to outsource content writing

27
5 easy ways to build content

• Write it yourself
• Get someone else to write it for you (expert,
  writer)
• Interview experts
• Use other things youve written, eg past
  articles, newsletters, ebook
• Record yourself talking about each topic and
  provide audio

28

• Step Three
• Do the marketing

29

• We apply the 80/20 principle to find the most
  effective marketing method for each site

30

• We find that the conversion rate depends greatly
  on the source of the traffic
• Warmer leads mean higher conversions

31
Our conversion rates

• 1-1 face-to-face 80-100
• Stage presentation 40-50
• Teleseminar 20-30
• CD or DVD 10
• Google adwords 1-2

32
Our marketing style

• Enthusiastic, but without the hype
• Provide lots of great quality free content
• Provide enough bonuses that the decision to buy
  is a no brainer
• Aim to get warm leads

33
Other marketing strategies

• Provide CD or DVD in list owners hard copy
  newsletter
• Provide CD or DVD as gift for list owners
  customers if they spend over x amount (eg in
  store or online)
• Provide CD or DVD as bonus for ebay seller to add
  to products they ship
• Provide CD or DVD to include in a big pack

34
And still more strategies

• List owner prescribes membership to people they
  see, eg naturopath
• List owner includes 1 month free membership in a
  home study pack
• Ebook seller includes one month free membership
  with ebook purchase (search www.clickbank.com)

35

• Step Four
• Add backend if you want to

36
Keys to selling backend products

• Become the trusted friend and advisor
• Dont abuse your members by flogging them every
  affiliate product that comes along
• Give twice as often as you ask
• Treat your members the way you like to be treated
• Find ways to do special things for your members
• Under-promise and over-deliver

37
Ascension model for backend

• Monthly membership 49 - 99
• CD, mp3, transcript 97
• DVD pack 197 - 297
• Home study multi-media pack 497 - 1,997
• Seminar, accelerated learning program497 -
  5,000
• Group coaching, workshops, mastermind groups
  2,500 - 20,000.

38
The secret to success
39

• Before we could be successful with PASSIVE INCOME
  we had to identify and eliminate ourSUBCONSCIOUS
  blockages

40
Our blockages to success with passive income

• Beliefs that were holding us back
• Earning money requires hard work - if its too
  easy I feel guilty
• Really good opportunities are scarce
• I need to take things stepwise and build up
  knowledge and experience
• Passive income is hard to generate
• Direct mail stuff is shonky
• This American stuff wont work in Australia
• My self-worth comes from consulting achievements

41

• Heres what we replaced them with

42
Heres what we replaced them with

• New subconscious beliefs that led to success
• Money comes easily to me
• Great opportunities are everywhere
• I have more than enough knowledge and experience
  to act now
• Passive income is easy to generate once you know
  how
• Direct mail stuff is innovative
• I have a world-wide market
• My self-worth is innate it doesnt depend on
  what I achieve

43

• A few people asked us yesterday if we could help
  them set up their own membership sites

44

• Heres how you can get everything you need to
  plan, build and market membership sites

45
Membership site coaching program

• 10 days of face-to-face, content-driven workshops
  this year
• Home study program with 42 hours of practical,
  step-by-step video and audio training
• Support and hand-holding on the way through
• Cut through the overwhelm by applying the 80/20
  principle at every step

46
10 days of face-to-face training

• Demonstrate our processes live
• Get results in the workshop as you apply what
  youre learning
• Ways we use to drive traffic to our membership
  sites
• Meet the owners of our membership sites
• Hang around with other successful internet
  entrepreneurs
• Total price 5,000

47
Huge home study program

• 42 hours of audio, video and camtasia training
• Marketing swipe file
• Tools and checklists
• Quick start guide

48
42 hours of audio and video

• Topic 1 How to choose and test a topic
• Topic 2 How the plan the topic
• Topic 3 7 quick, easy ways to build content
• Topic 4 How to drive truckloads of warm
  traffic to your site
• Topic 5 How to write great sales copy without
  the hype
• Topic 6 How to get free publicity
• Topic 7 How to leverage and outsource
• Topic 8 How to add backend products
• Total price 3,000

49
Marketing swipe file

• Apply the 80/20 principle to your marketing
• Real examples of our sales pages which have a 27
  conversion rate, for you to copy
• Copies of lumpy mail which have up to a 92
  conversion rate, for you to take and use
• Examples of online and offline marketing we use
  to drive traffic, and convert the traffic we get
  into members.
• Total price 2,000

50
Tools and checklists

• You get our entire easy-to-use membership site
  system to keep you on track
• Topic checklist to help you find a winning topic
• 80/20 planning template to make implementation a
  breeze
• Prioritising tools to pick the best marketing and
  content-building strategies for your topic
• Step-by-step action plan
• Total price 1,000

51
Support and hand-holding

• Our techies build your page templates, just like
  the ones they build for us
• Ready to load your own content
• Style sheets
• Links
• Graphics banner, background, buttons
• Theres almost nothing left for you to do!
• Total price 1,000

52
Our personal rolodex

• Our personal rolodex, and access to Mates Rates
• Journalists
• Techies
• Copywriters
• Graphic designers
• Promoters
• Writers
• Fulfillment house
• Video production
• Etc, etc, etc
• Many of these people dont take on new clients

53
1 month free membership to 3 sites

• www.andrewanddaryl.com
• www.money-mind-set.com
• www.internettrafficmastery.com

54

• Two tickets to Paul Blackburns Mental Toolbox
  Workshop
• Total price 1,900

55

• Matt and Amanda Clarkson use our membership site
  process
• http//video.google.com/googleplayer.swf?docId852
  5712003493148111hlen-AU

56
What youll receive today

• 10 days of face-to-face training 5,000
• 42 hours of audio and video training 3,000
• Marketing swipe file 2,000
• Tools and checklists 1,000
• Support and hand-holding 1,000
• Rolodex and Mates Rates 1,000
• 1 month free membership to 3 sites 147
• 2 tickets to The Mental Toolbox workshop 1,900
• Total price 15,047

57

• Paul Blackburn uses our membership site process
• http//video.google.com.au/videoplay?docid-455683
  1310691721272prgoog-sl

58
Today only for UYMG attendees

• 15,047 value
• Everything right now, today only
• 2,990

59
Plus, put all the risk on us, with our 100,
no-weasel-clause, money-back guarantee

• Join our program today and try it out for a full
  30 days. If at the end of that time youre not
  convinced that its value for money, for whatever
  reason, just ask and well refund you
  immediately.
• And you get to keep the 2 Mental Toolbox
  ticketsvalued at 1,900as our way of saying
  sorry for wasting your time.

60
Thank you